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Area Sales Manager

The ASM is responsible for Italy in an assigned market segment in which he/she detects projects, makes contacts with companies and offers them specific solution on their request so that the set sales targets can be achieved.


Target Areas:


  1. Is ambassador and relationship builder and establishes the commercial basis for a good cooperation with international prospects & agencies.

  2. Is responsible for the whole sales process from prospection up to the signing of the contract within the assigned market segment and communicates with service in order to ensure an optimal flow of the (new) customer relationship.


  1. Ambassador and relationship builder
  • Searches for interesting prospects and initiates partnerships in the assigned countries

  • Finds it challenging to explore and fully build up new markets and loves travelling

  • Acquires actively the technical knowledge on the sold machines

  • Is responsible to achieve the set turnover

  • Cooperates actively in drawing up the forecast on sales

  • Considers travelling in Italy and abroad

  • Invites customers and prospects for demonstrations

  • Keeps commercials relations continuously updated on new, interesting applications and current projects

      2. Process monitoring of the sales within the assigned segment

  • Draws up offers for the customer/prospect on the requested application

  • Searches for solutions and keeps on going in order to make longer sales projects successful

  • Is specialised in one or more specific areas of sorting applications

  • Monitors and spreads specific applications

  • Draws up careful reports/communication to customers

  • Ensures that the commercial data provided by the company are kept up to date

      3. Strengthen the relationship with agents or line integrators in this market


Candidate profile:

Must haves for the function:

  • Technical experience or experience in selling large capital equipment
  • Experience in selling long project sales cycle
  • Strong networker & communicator at all levels
  • Strong relation builder that can create a strong partnership with our current successful agency
  • Down to earth & open, honnest communicator
  • Analytical thinker, able to implement a structured approach
  • Result oriented and eager to learn by listening to marketing need
  • Experience with capital goods and food industry are important plusses