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Area Sales Manager

The ASM is responsible for Belgium in an assigned market segment in which he/she detects projects, makes contacts with companies and offers them specific solution on their request so that the set sales targets can be achieved.

Leuven, Belgium 03.07.2019

Target Areas

  1. Is ambassador and relationship builder and establishes the commercial basis for a good cooperation with international prospects
  2. Is responsible for the whole sales process from prospection up to the signing of the contract within the assigned market segment and communicates with service in order to ensure an optimal flow of the (new) customer relationship.

Roles and responsibilities

Ambassador and building relationships

  • Searches for interesting prospects and initiates partnerships in the assigned countries
  • Finds it challenging to explore and fully build up new markets and loves travelling
  • Acquires actively the technical knowledge on the sold machines
  • Is responsible to achieve the set turnover
  • Cooperates actively in drawing up the forecast on sales
  • Considers to travel in Belgium and abroad if needed
  • Invites customers and prospects for demonstrations
  • Keeps commercials relations continuously updated on new, interesting applications and current projects

Process monitoring of the sales within the assigned segment

  • Draws up offers for the customer/prospect on the requested application
  • Searches for solutions and keeps on going in order to make longer sales projects successful
  • Is specialized in one or more specific areas of sorting applications
  • Monitors and spreads specific applications
  • Draws up careful reports/communication to customers
  • Ensures that the commercial data provided by the company are kept up to date

Expanding the network of agents

  • Prepares international fairs in order to build customer relationships
  • Makes contacts on international fairs
  • Encourages customers and prospects to visit the stand
  • Monitors the contact in order to achieve to sales activity
  • Explores the market in order to have an image on the possible sales potential
  • Remains informed on the activities of the most important competitors in order to always remain one step ahead

Candidate profile

  • Experience in selling large capital equipment
  • Experience in selling within long project sales cycles
  • Strong networker and communicator at all levels
  • Down-to-earth and open, honest communicator
  • Analytical thinker, able to implement a structured approach
  • Result-oriented and eager to learn by listening to market needs
  • Experience with capital goods and food industry are important pluses



Higher technical, commercial or industrial engineering degree

Other skills/abilities

  • General Office Packages
  • Very good knowledge of Dutch, French and English.
    We are looking for sales for the Belgium market. Knowledge of an extra language is a plus.


Additional information

The selected candidate will be given extensive training in Europe, followed by on-the-job training in EMEA. Would you like to be part of this team? If so:

  • Have you worked with sales of technical equipment before? Direct sales, customer service?
  • >5 Years sales experience
  • Experience with negotiation on C level
  • Do you have an understanding of business to business sales?
  • Do you enjoy the autonomy, independence and fast decision making process from working in a company that is growing very fast.
  • Do you enjoy prospecting for new clients, to recommend and to close deals with customers.
  • Do you have the adaptability to different interlocutors and markets (very good interpersonal skills)?
  • Do you have the potential to grow with our company?
  • Network and knowledge in the food sector is an advantage.
  • Ability to travel in EMEA

How to apply

Please send your resume to TOMRA HR.