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Area Sales Manager

The Area Sales Manager is responsible for (South) Africa and the UAE region within an assigned market segment in which he/she detects projects, contacts companies and offers them specific solutions regarding their requests so that the set sales targets can be achieved.

Roles and Responsibilities

Target areas

  1. He/she is an ambassador and a relationship builder and he/she establishes the commercial basis for a good cooperation with international prospects
  2. He/she is responsible for the whole sales process from prospection up to the signing of the contract within the assigned market segment and he/she communicates with service in order to ensure an optimal flow of the (new) customer relationship
  3. He/she builds an international network of agents and performs market research in order to come to a smooth service of customer potential

1. Ambassador and relationship builder

  • Searches for interesting prospects and initiates partnerships in the assigned countries
  • Finds it challenging to explore and fully build up new markets and loves travelling
  • Actively acquires the technical knowledge on the sold machines
  • Is responsible to achieve the set turnover
  • Cooperates actively in drawing up the forecast on sales
  • Considers a minimum of 120 travel days/year
  • Invites customers and prospects for demonstrations
  • Keeps commercial relations continuously updated on new, interesting applications and current projects

2. Process monitoring of the sales within the assigned segment

  • Draws up offers for the customer/prospect on the requested application
  • Searches for solutions and keeps on going in order to make longer sales projects successful
  • Is specialised in one or more specific areas of sorting applications
  • Monitors and spreads specific applications
  • Draws up careful reports/communication to customers
  • Ensures that the commercial data provided by the company are kept up to date

3. Expansion of the network of agents

  • Prepares national and international fairs in order to build customer relationships
  • Makes contacts at national and international fairs
  • Encourages customers and prospects to visit the stand
  • Monitors contacts in order to achieve sales activity
  • Explores the market in order to gain knowledge regarding possible sales potential
  • Remains informed about the activities of the most important competitors in order to always remain one step ahead

Candidate profile

  • Technical degree or experience in selling large capital equipment
  • Passionate about technology and sales
  • Excited by innovation
  • Experience in selling long project sales cycle
  • Strong networker and communicator at all levels
  • Down to earth and open, honest communicator
  • Analytical thinker, able to implement a structured approach
  • Result oriented and eager to learn by listening to market need
  • Experience with capital goods and food industry are important plusses
  • Good knowledge of Afrikaans and English
  • Home base: preferably South African region - home office is allowed, but a regular visit to Belgium HQ will be required for intensive trainings, sales meetings and demonstrations


Higher technical, commercial or industrial engineer

Other skills/abilities

General Office packages

Extra information

The selected candidate will be given extensive training in Belgium, followed by on-the-job training in South Africa

Would you like to be part of this team? If so:

  • Have you worked in sales of technical equipment before? Direct sales/customer service?
  • Do you have an understanding of business to business sales?
  • Do you enjoy the autonomy, independence and fast decision making process that stems from working in a company that is growing very fast?
  • Do you enjoy prospecting for new clients, recommending and closing deals with customers?
  • Can you adapt to different interlocutors and markets (very good interpersonal skills)?
  • Do you have the potential to grow with our company?
  • Network and knowledge in the food sector is an advantage
  • Ability to travel in South Africa
  • Travel days in South Africa: min 120 days/year
  • Travel days out of South Africa: max 25 days/year

How to apply?

Please send your resume to before 30/11/2017.