Share this page

Area Sales Manager

The Area Sales Manager is responsible for (South) Africa and the UAE region within an assigned market segment in which he/she detects projects, contacts companies and offers them specific solutions regarding their requests so that the set sales targets can be achieved.

South Africa 18.09.2017

Roles and Responsibilities

Target areas

  1. He/she is an ambassador and a relationship builder and he/she establishes the commercial basis for a good cooperation with international prospects
  2. He/she is responsible for the whole sales process from prospection up to the signing of the contract within the assigned market segment and he/she communicates with service in order to ensure an optimal flow of the (new) customer relationship
  3. He/she builds an international network of agents and performs market research in order to come to a smooth service of customer potential

1. Ambassador and relationship builder

  • Searches for interesting prospects and initiates partnerships in the assigned countries
  • Finds it challenging to explore and fully build up new markets and loves travelling
  • Actively acquires the technical knowledge on the sold machines
  • Is responsible to achieve the set turnover
  • Cooperates actively in drawing up the forecast on sales
  • Considers a minimum of 120 travel days/year
  • Invites customers and prospects for demonstrations
  • Keeps commercial relations continuously updated on new, interesting applications and current projects

2. Process monitoring of the sales within the assigned segment

  • Draws up offers for the customer/prospect on the requested application
  • Searches for solutions and keeps on going in order to make longer sales projects successful
  • Is specialised in one or more specific areas of sorting applications
  • Monitors and spreads specific applications
  • Draws up careful reports/communication to customers
  • Ensures that the commercial data provided by the company are kept up to date

3. Expansion of the network of agents

  • Prepares national and international fairs in order to build customer relationships
  • Makes contacts at national and international fairs
  • Encourages customers and prospects to visit the stand
  • Monitors contacts in order to achieve sales activity
  • Explores the market in order to gain knowledge regarding possible sales potential
  • Remains informed about the activities of the most important competitors in order to always remain one step ahead

Candidate profile

  • Technical degree or experience in selling large capital equipment
  • Passionate about technology and sales
  • Excited by innovation
  • Experience in selling long project sales cycle
  • Strong networker and communicator at all levels
  • Down to earth and open, honest communicator
  • Analytical thinker, able to implement a structured approach
  • Result oriented and eager to learn by listening to market need
  • Experience with capital goods and food industry are important plusses
  • Good knowledge of Afrikaans and English
  • Home base: preferably South African region - home office is allowed, but a regular visit to Belgium HQ will be required for intensive trainings, sales meetings and demonstrations


Higher technical, commercial or industrial engineer

Other skills/abilities

General Office packages

Extra information

The selected candidate will be given extensive training in Belgium, followed by on-the-job training in South Africa

Would you like to be part of this team? If so:

  • Have you worked in sales of technical equipment before? Direct sales/customer service?
  • Do you have an understanding of business to business sales?
  • Do you enjoy the autonomy, independence and fast decision making process that stems from working in a company that is growing very fast?
  • Do you enjoy prospecting for new clients, recommending and closing deals with customers?
  • Can you adapt to different interlocutors and markets (very good interpersonal skills)?
  • Do you have the potential to grow with our company?
  • Network and knowledge in the food sector is an advantage
  • Ability to travel in South Africa
  • Travel days in South Africa: min 120 days/year
  • Travel days out of South Africa: max 25 days/year

How to apply?

Please send your resume to before 30/11/2017.