We are seeking a Category Marketing Manager in our HQ in Leuven, Belgium.
The Category Marketing Manager will be responsible for rolling out the complete marketing mix for a specific food Category, in alignment with the global marketing strategy of TOMRA Food.
In this role, you will be supported by the global marketing team and the brand & comms team.
You are responsible for the implementation and monitoring of the dedicated category marketing plan, in line with the category strategy. This entails the roll-out and organization of trade shows and events, marketing content and campaigns, communication projects, creation of sales tools, and more, with a good understanding of the specific industry and how that translates globally/locally.
The goal of your activities is optimal brand recognition in the food industry and increased lead generation. Evaluating the effectiveness and adjusting where necessary will also be a crucial part of this role. You will be working closely together with the relevant Category Director and other relevant stakeholders within the company.