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TOMRA Makes Change celebrates one-year anniversary

Customer loyalty program significantly advances recycling efforts

14 September 2017

Image of TOMRA Makes Change

TOMRA, a leading manufacturer of reverse vending solutions for collecting and recycling cans and bottles, is celebrating the one year anniversary of its recycling loyalty program, TOMRA Makes Change.

Through TOMRA Makes Change, the company has seen a significant increase in container redemption — members have recycled more than 30,000,000 containers through TMC reverse vending machines (RVMs) since the program’s inception in September 2016.  

More than 40,000 recyclers have joined TOMRA Makes Change, further demonstrating that incentives work to motivate recycling behavior. To date, not only have rewards been redeemed, but a considerable number of charitable donations have been made as well.

“We are thrilled with the number of people that have joined TOMRA Makes Change. This reaffirms that consumers are engaged in redeeming when they understand the benefits to the environment, and when the process adds value to their lives,” said Ernie Argenio, SVP Sales and Marketing, TOMRA North America. “Redeeming containers through RVMs ensures that they stay in the material loop and can be recycled into new bottles – reducing our reliance on natural resources and reducing litter in our streets, oceans and landfills.”

The company developed TOMRA Makes Change to further improve and reward consumer participation in deposit return programs through its new generation of reverse vending machines. The TOMRA Makes Change program, introduced at select retailers in September 2016, was designed to get people more engaged in redeeming and recycling. To date, TOMRA has more than 500 RVMs connected to the TOMRA Makes Change program in the U.S.  

Program members receive one point for each container returned through a participating TOMRA RVM. These points can be redeemed for rewards or donated to various charitable organizations. To be a part of the program, RVM users can create an account online at TomraMakesChange.com or through the TOMRA ReAct mobile app. 

To learn more about how TOMRA RVMs work, click here.

About TOMRA Collection Solutions:

Founded in 1972, TOMRA is the preferred partner for reverse vending solutions for collecting, reusing and recycling cans and bottles. The TOMRA system has the machines, digital solutions and service to make recycling easy for the industry, system owners, retailers and consumers. With over 75,000 installations across more than 60 markets, TOMRA’s reverse vending machines capture 35 billion used beverage containers every year – reducing reliance on raw materials and ensuring fewer containers end up in landfills, oceans and streets. Visit our Reverse Vending pages on www.tomra.com, and follow us on Facebook, Twitter and LinkedIn.

TOMRA Collection Solutions is part of the TOMRA Group, which creates sensor-based solutions for optimal resource productivity, and has a vision to lead the Resource Revolution. The Group employs approximately 3,300 people globally and is publicly listed on the Oslo Stock Exchange (OSE: TOM).