Red Cross works to ensure safety and improve human life and health
The Red Cross is the world’s largest humanitarian organization, represented worldwide in more than 191 countries, with almost 14 million volunteers. In Norway, the Norwegian Red Cross is the largest humanitarian organization, present in 380 local branches across the country, with almost 43,000 volunteers. They are constantly on the national and international front lines to improve and protect human life and health. In 2019, the Norwegian Red Cross in its international outreach improved access to healthcare for over 2.7 million people. 314,000 people were provided with access to clean water and 766,000 people were assisted during emergency operations That same year, their domestic search and rescue team responded to more than 1400 operations.
Red Cross also works for closeness, inclusion, and participation. Through their activities, they meet senior citizens that are living without necessary care, young people struggling with mental challenges and loneliness, and migrants living in unresolved life situations. As a result, in 2019 more than 10,000 volunteers from the Norwegian Red Cross visited those in need of human contact, which even included visits from dogs.
The recycling lottery supports humanitarian activities
Known locally as Pantelotteriet, the environmentally-friendly lottery was first launched in Norway in 2008 in cooperation between Olav Thon Group, Red Cross and TOMRA. As Norway has a deposit return system, consumers receive a refund when they return their empty beverage containers for recycling. The recycling lottery builds on this, enabling recyclers to use their deposit refunds to enter the lottery draw when they take back their containers to a TOMRA reverse vending machine. A winner can receive up to 1 million NOK (100,000 euro), and the refund value from non-winning tickets goes back into the lottery jackpot and as revenue for the Norwegian Red Cross.
The recycling lottery was first developed by Olav Thon Group to support Red Cross’s operations and humanitarian activities. “Norway’s deposit return system already incentivizes returning empty beverage containers for recycling, by giving bottles and cans a financial value,” explains Ingrid Solberg, Managing Director for TOMRA Butikksystemer in Norway. “The recycling lottery makes it even more attractive to stop containers going to landfill and litter, by adding the possibility of an even greater reward and giving support to a vital charity.”