Attractive recycling results in more store visits and spending
The multi-feed TOMRA R1 has been tested in the field by retailers and recyclers in Norway and Sweden since 2016. Test stores registered an up to 60% increase in the number of consumer recycling sessions compared to the year before, and up to 218% more containers returned. Consumer response to TOMRA R1 has been enormous, with a demonstration video uploaded to social media by one of the tests stores now viewed over 425,000 times. Making recycling easy for consumers also enables retailers to demonstrate their sustainability commitments.
With an accessible product design, the new TOMRA R1 is easy to clean and maintain. TOMRA R1 is also the first RVM with an operator interface screen located inside the machine, so store personnel have all the information they need at their fingertips.
For recyclers, TOMRA R1 provides a mess-free recycling experience as there is no need to handle each bottle – so consumers can do their part for the planet without getting their hands sticky. TOMRA R1 is also intuitive to use, reduces queues, and offers efficient and fast recycling. When returning over 100 beverage containers, recycling at TOMRA R1 is up to five times faster than using a single-feed solution, since containers do not need to be inserted one by one.
A 2018 TOMRA survey of Nordic consumers revealed that recyclers are valuable customers because they bring extra store traffic, tend to use their deposit refund for shopping at the store where they recycle, and spend more money at each store visit. 40% also choose where they recycle based on the quality of the recycling experience: preferring shorter queues and a clean, fast reverse vending solution.
“TOMRA R1 enables stores and redemption centers to offer the best recycling experience and truly wow their customers,” said Harald Henriksen, Head of TOMRA Collection Solutions. “The multi-feed concept fundamentally transforms the recycling experience. During our tests we have seen recyclers come with trailers full of containers, drive past other stores in order to use TOMRA R1, and tag family and friends on social media encouraging them to try it out.”