TOMRA marks 50th anniversary, highlights urgent need to accelerate circular economy
TOMRA today is more relevant than ever. Our work to enable a world without waste is at the heart of enormous challenges in sustainability impacting the entire globe – such as the need to combat climate change, plastic pollution and food waste, and drive a circular economy. TOMRA Collection provides the technology to enable these results, but the true impact of this recycling comes from the efforts of retailers, recycling centers and consumers around the world. We thank them all for making this milestone anniversary possible, and we look forward to working together on these ambitious goals.
Garage start-up to industry leader in sustainability solutions
TOMRA was founded in Norway on April 1, 1972 by brothers Petter and Tore Planke. After seeing a local grocer struggle with the manual collection of empty bottles in their store, the brothers developed the first fully-automated reverse vending machine in their family’s garage. This invention was quickly embraced by retailers and spawned an entire industry for efficiently handling the return and recycling of deposit beverage containers, also setting TOMRA as an early pioneer in the green-tech wave.