Under the theme of “Testing is believing,” TOMRA representatives welcomed approximately 100 participants to its exclusive opening event and guided tour of the new flake sorting facility, located next to its office in Parma, Italy. The inspiring afternoon was filled with informative presentations and demos highlighting the company’s long-term plastics strategy, the purpose and goal of the new facility, and the numerous advantages it offers customers.
Fabrizio Radice, VP and Head of Global Sales and Marketing at TOMRA Recycling, started the exclusive event and gave a detailed explanation of the rationale behind investing in a new Test Center. “We have observed an increasing demand for flake sorting tests and a strong market push for high-quality recycled plastics,” Radice told the large crowd. “This requires the purest material fractions across all plastics applications, and the respective technologies and solutions need to be identified, developed, and optimized. This will happen in our new facility, while closely collaborating with our customers and partners.”
In fact, customer collaboration is at the core of the new facility. Customers from around the world can now ship their plastic flakes to Parma. Together with their respective sales contact, the materials are processed by TOMRA’s flake sorting machines. Based on the test analysis and results, TOMRA will recommend the most suitable machine, process and sensor configuration for the customer’s defined sorting requirements and goals. Customers are provided with an entire business case tailored to their needs before making an investment.
TOMRA’s customers have been benefitting from this concept that has been offered globally (Germany, United States, Japan, Korea, China) for decades. They can now enjoy extended testing capacities, shorter lead times and greater flexibility when it comes to scheduling tests. In addition, its location proves to be particularly convenient. Situated in Parma, at the hearth of one of Europe’s most important industrial and production regions, it can be easily reached via the international airports of Milan, Bologna, Verona and Bergamo.