New Director for the Americas
To further reinforce the major role of TOMRA Recycling, a new Director for the Americas has recently been appointed and will work closely with the Brazilian subsidiary to support it in achieving the proposed objectives.
Ty Rhoad has been announced as the new Regional Director for the Americas, replacing Carlos Manchado Atienza. With his significant experience in operations and sales, Rhoad will lead the commercial, sales and project management teams in North and South America. He will also be involved in business development activities for the company’s optical sorting solutions to help clients achieve purity and productivity targets and offer customized solutions in various sectors including waste, plastics and metals.
His background in the waste industry includes working at ONM Environmental Products and Services - a leading company in products, systems and services for industrial air quality - and Rehrig Pacific Company - the industry leader in waste, recycling, containers and supply chain solutions. Whilst at Rehrig he excelled in his sales roles and more recently led a commercial team for the company in North America as commercial director. Rhoad’s role at TOMRA will be to help and improve the capacities and general structure of the current recycling system.
“Over the years I have developed a passion for recycling and for business. What makes this sector so special are the contacts that exceed business relationships and turn into friendships. TOMRA is at the vanguard of the circular economy and is working towards closing the circle. I see a huge growth potential for our leading sorting technologies in this sector in the Americas,” says Rhoad. “Our commercial team has a wide range of sorting technology to offer as well as its experience in applications, which enables TOMRA to work as a partner with its clients from the start to the end of the process. While doing so, TOMRA never loses sight of the objective to achieving specific purity and processing capacity targets. By supporting our clients above and beyond the actual sale, our service team works directly with our clients to ensure the equipment functions with optimized efficiency.”