Food sorting and peeling solutions
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success story uren novaberry, poland

Uren Novaberry, one of Poland’s leading fruit processing companies, has seen its frozen raspberry processing business become more profitable following its installation of a BEST Helius™ free fall laser sorting machine. For its cherry processing line, a new BEST Ixus™ Bulk x-ray machine allows the company to provide safer product quality, thereby justifying a premium price.

Since 1998, Uren Novaberry, located in Lublin, Poland’s largest and most famous agricultural region, has achieved an impressive reputation processing an extensive range of fruits. Its products are available in different styles, including chunks, slices, dices as well as purees. With IQF (Individual Quickly Freezing) technology, strawberries, raspberries, cherries and rhubarb are frozen and stored until the end of the harvest season.

“ The Helius™ machine brings a higher level of reliability to the process ”

Jan Danilczuk, Managing Director, Uren Novaberry

“Traditionally dependant on manual labour, we needed to automate our production lines as much as possible to stay competitive”, says Managing Director Jan Danilczuk. But reducing operating costs could not diminish the quality of the end product. “We have built a quality tradition: we only work with the best fruit growers, we have a motivated and committed workforce, and we needed the BEST Sorting technology to support our ambitions. The BEST equipment is the right choice to support our quality reputation. We are happy with it.”

Maintenance-friendly and a small footprint

After a selection process, which included actual demonstrations of various sorting machines, Uren Novaberry’s team made up its mind. Jan Danilczuk: “We chose BEST sorting technology for several reasons. Besides being perfectly suited and easy to integrate in our production flow, we found the BEST machines to be user-friendly and low in maintenance.” Uren Novaberry’s team was also impressed by the machine’s small footprint, which was considerably more compact than its competition. “In frozen food lines, the length of the line and process speed are crucial to keeping the fruit at the right temperature during sorting”, explains Jan Danilczuk. “The size of the sorting machines is an essential factor.”

“ The safety level offered by the BEST IXUS™ Bulk machine strengthens our market reputation as a reliable and high-quality partner ”

Jan Danilczuk, Managing Director, Uren Novaberry

Uren Novaberry asked BEST sales agent Archimedes to provide training for their employees to ensure they could properly operate and maintain the equipment themselves.

Archimedes’ Slawomir Plachetko agrees with the approach: “It is part of our market strength to know and understand optoelectronic and laser and x-ray based machines. We first prefer having competent partners at the customer site, then train them to do basic maintenance themselves. Ninety percent of all assistance calls are due to inadequate maintenance and sanitation. During the harvesting season, any production delay needs to be taken care of immediately. We have spare parts in stock and local technicians available to ensure immediate service assistance if needed.”

Higher productivity, lower operating costs

But BEST laser technology is known to be extremely reliable, says Jan Danilczuk. “We have an effective and stable laser-based sorting machine in our raspberry crumble production. The unit’s optical components are embedded in a sort of clean room chamber. This means they are resistant to the cold production environment of minus 5 to 10 degrees Celsius and don’t need calibration due to these harsh working conditions. It saves time and guarantees sorting quality.”

“ The BEST sorting technology is the right choice to support our quality reputation. We are happy with it. ”

Jan Danilczuk, Managing Director, Uren Novaberry

After two years, the BEST Helius™ free fall sorting machine has allowed Uren Novaberry to improve the productivity and flexibility of its raspberry frozen line, whilst decreasing processing costs. Says Jan Danilczuk: “We now have a choice: with half the labor force, we can process as much as before or we can double our capacity with 100% staffing.

At the same time, the Helius™ machine ensures a consistent quality in the end product. No matter how committed our staff, it is difficult to work in the very cold conditions necessary to ensure a top quality product. The Helius™ machine brings a higher degree of reliability to the process.”

Quality level justifies price premium

In cherry production, the BEST Ixus™ Bulk machine has dramatically improved the safety of the cherry IQF product thanks to its x-ray based pit selection feature.

Jan Danilczuk says: “The market requires a quality level of 1 pit per 10 kilos, and whilst we guarantee a ratio of 1 pit per 50 kilos, manual checks by our customers show a quality ratio of less than 1 stone per 200 kilos. This remarkable safety level justifies a higher price, and strengthens our market reputation as a reliable, high-quality partner.”

About Uren Novaberry

Uren Novaberry Sp. z o.o. is part of the Uren Food Group established in Lublin, the southeastern part of Poland. Lublin is one of the nation’s largest and most famous agricultural regions. At its Kreznica Okragla plant, Uren Novaberry processes 6,000 metric tonnes/year of frozen, x-ray and laser sorted strawberries, cherries, and raspberries. Uren Novaberry is among Poland’s leading fruit processing companies, having built a solid reputation based on a tight quality process and technologically outstanding infrastructure.

About Archimedes

Archimedes supplies and distributes industrial components for food processing and packaging. With 25 employees, it is a strong local player, with exceptional knowledge of optoelectronic and laser technologies, offering a wide range of technical support to its customers. Archimedes has represented BEST sorting solutions in Poland since 2004.

If you are interested in a free demonstration with your own product or if you need more information, please contact us directly.