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TOMRA Sorting Opens New Test Center for Recycling in Xiamen, China

TOMRA Sorting Recycling opened its first Test Center in China, in Xiamen, in December, when the company played host to visiting representatives and officials from Norway.

24 January 2014

Test Center Xiamen

As part of this event, the new Test Center was inspected by Ida Skard, Director General, Norwegian Ministry of Trade and Industry, and Espen Rikter-Svendsen, Consul General, Royal Norwegian Consulate General, Guangzhou. The visitors were greeted by Even Rekdal, President of TOMRA China, and Jacob Rognhaug, Country Manager of TOMRA Sorting Recycling China. They introduced the test center to the guests and highlighted the test center as a milestone in the development of TOMRA’s presence in the China market. The test center will be officially opened in 2014.

Find the optimal solution for customers

"Our new Test Center in Xiamen gives us the capability to show our world-class sorting technology to a variety of potential customers in China," noted Rognhaug. “Here, they can see firsthand how our machines and technologies can be flexibly adjusted, through a wide range of settings, to test their samples with multiple potential solutions until they find the optimal solution. In this way, customers learn directly, in a hands-on way, about the ability of our machines to adapt to a variety of operating environments."

The new Test Center directly supports the complete sales process, including the testing of sample materials provided by the customer. For each sample, TOMRA Sorting Recycling will issue a test report, including the constituents of the sample, details of the test process, the test result and recommended solutions.

Not just selling machines

"TOMRA Sorting Recycling is absolutely committed to the China market and finding the solution that is right for the individual company. We're not just selling machines. We are a solutions company, meeting the challenges of hundreds of potential customers, all of whom have very different needs and priorities,” added Rognhaug. “Our new Test Center is going to be absolutely central to that process. We recommend that our clients share with us their specific requirements and priorities and then attend the center in Xiamen for system testing. We can jointly discuss and analyze the solutions, in order to maximize the efficiency and productivity of the sorting process, and to enhance the value of the sorted fractions."