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TOMRA in motion

TOMRA and Greenyard Frozen present €3,500 to transatlantic charity challenge for people living with Multiple Sclerosis

18 November 2016

Charity voucher

Greenyard Frozen, formerly Pinguin Foods, a pioneer and market leader in fresh and frozen fruits and vegetables, has received a charity voucher worth €3,500 after winning a competition held by TOMRA Sorting Food, a leading provider of sensor-based food sorting machines. The competition was held to celebrate the launch of the new TOMRA 5B.

Koen Crabbe, who entered the competition on behalf of Greenyard Frozen, subsequently chose Ruben Donné’s epic charity mission to sail from Belgium to Cape Town, South Africa, via Brazil, as the recipient of the charity voucher.

Jan Ingelbeen, general manager at Greenyard Frozen, commented: “Here at Greenyard Frozen we value corporate social responsibility. That is why we regularly sponsor charities, especially ones where our employees are committed themselves.”

The competition saw 20 kg of green beans, one of them made of gold, processed by the TOMRA 5B. The person who came closest to correctly guessing the moment when the golden bean would be ejected was awarded with the voucher, which was presented to Sigrid Vanneste, marketing manager, and Jan Ingelbeen, general manager, from Greenyard Frozen Belgium NV.

Steve Raskin, sales director EMEA, at TOMRA Sorting Food said: “We’re delighted that the voucher is going to support Ruben’s journey across the Atlantic and we thank everyone who took part in the competition.”

“The competition was very well received and it demonstrated just how effective the TOMRA 5B is in identifying and extracting foreign material, whilst also showcasing our commitment to supporting our clients and worthy causes around the world.”

Ruben Donné is undertaking his mission to raise funds and promote awareness for people living with Multiple Sclerosis, a condition his father suffers from. As part of the mission he hopes to arrive in Cape Town 60 days after departing from Belgium, and he will endeavor to sail 14,852 kilometers in a 6.5-meter sailing yacht.

For more information about Ruben’s challenge, visit