Going beyond Türkiye's conventional export markets
Türkiye is one of the world's largest citrus producers. Although 70% of Turkish citrus exports go to Russia, Ukraine and the Middle East, only 1% of Özler Tarım’s exports go to these regions.
Özbek Özler explained: “We target more challenging markets. Some 50% of our exports go to Europe, 30% to Japan, 10% to America and Canada, and 10% to other countries. Instead of competing on price with local companies in Türkiye, we are competing on quality and service with international suppliers in the global market. We supply products to Europe's largest supermarket chains and to Japan, one of the most demanding markets in the world. We have been able to meet the challenging expectations of these regions by strengthening our technology infrastructure.”
The global trend is towards citrus products that peel more easily, have fewer seeds, and taste better. Özbek Özler said: “We are very pleased to have a world-leading solutions partner in TOMRA, with whom we can focus not only on the external quality of our products, but also the internal quality. With Inspectra², we are able to separate products for different target markets according to their sugar level. We can choose exactly the product criteria we want, and pack with consistently high product quality regardless of labor in all shifts. We pack 400 tons of product in a single shift per day in our factory where our TOMRA macines are located. When two shifts are run, this figure increases to 800 tons.