Rigorous standards and precise quality management
Xiangjia Juyou has strived to forge the brand’s reputation from the outset by setting the highest standards at every link in the industry chain.
Growing the fruit, Xiangjia Juyou has built on local, well-established experience and the support of the Group’s large-scale organic fertilizer factory. Xiangjia Juyou is committed to green organic practices in growing, fertilizer application, and pest control. In addition, the company has cooperated with agricultural colleges and universities to improve citrus quality through technology. As a result, the product has soft flesh and a perfect mixture of sweet and sour flavors.
For food safety, all Xiangjia Juyou’s mandarins are subjected to pesticide residue detection before leaving the factory. By doing this, Xiangjia Juyou meets and exceeds international standards.
For processing and packaging, Xiangjia Juyou has chosen the path of standardization and automation over simple, time-consuming manual sorting. This is how Xiangjia Juyou raises the fruit’s quality and value. To realize this business ambition, Xiangjia Juyou partners with TOMRA, famous for its cutting-edge technologies and equipment.
“The TOMRA line sorts oranges by appearance and internal quality. Externally, the fruit is assessed according to color, defects, and peel blemish caused by diseases and insect pests. Internally, the fruit is sorted by brix and acidity. These precise sorting facilitates enable targeted sales strategies,” said Jia Kaijun, Director of Fruit Department of Xiangjia Juyou.
Xiangjia Juyou stands out in the domestic fruit market for the superior quality of its products, achieved through excellent quality management. As well as pleasing consumers, this is also helping to build the brand’s reputation.