Popularity has brought pressures
One of the biggest challenges in avocado production is the relentless pressure on
packhouses to increase throughputs. This is driven by market demand and exacerbated
by the regional nature of avocado cultivation. Though there are relatively few places
on our planet where the climate is suitable for growing avocados, the whole world
seems to want them.
Avocados have long been a staple food of Central and South America, but it is
mostly because of North America that sales are skyrocketing. Every year more U.S.
consumers recognize avocados as a superfood, desirable for their high levels of healthy
monosaturated fat and essential vitamins and minerals. U.S. avocado consumption more
than doubled between 2010 and 2020, according to research by multinational banking
and financial services company Rabobank, and the latest figures show that sales are
By the end of this decade, the U.S. will account for 40% of global avocado imports,
according to the United Nations’ Food and Agriculture Organization (FAO). The
European Union will account for 31%, with sales increasing in regions such as
Australasia, China and the Middle East. Global production is expected to reach 12
million tons by 2030, three times more than in 2010 – but by then, the market could
have reached maturity, stabilizing demand.