TOMRA steps up Partnership with Ellen MacArthur Foundation to accelerate circular solutions for plastics
Formerly a Member of the Foundation’s Network, TOMRA has now become a Network Partner. The collaboration builds on nearly a decade of engagement between TOMRA and the Ellen MacArthur Foundation, during which the two organizations have worked together on initiatives shaping global action on plastics, from the early New Plastics Economy work to the Global Commitment and efforts to support effective policy and infrastructure for circular systems.
By stepping up its Partnership, TOMRA will deepen its involvement in the Ellen MacArthur Foundation’s Plastics mission and its 2030 strategy, which focuses on moving from individual business action to market-level transformation through collaborative and individual action, and collective advocacy.
TOMRA has long believed that achieving circularity at scale requires collaboration across the entire value chain, says CEO Tove Andersen. Strengthening our Partnership with the Ellen MacArthur Foundation allows us to contribute our experience from deposit return systems, collection and sorting technologies, and reuse-enabling infrastructure to help accelerate systemic change.
As a technology leader in collection and sorting, TOMRA brings practical, proven solutions that support high-quality material flows, effective extended producer responsibility schemes and enabling frameworks, and the development of reuse and recycling infrastructure. Through this enhanced Partnership, TOMRA will work more closely with the Foundation and its global Network to share insights, support pre-competitive projects and help shape pathways from circular economy ambition to implementation.
We are happy to be strengthening our collaboration with TOMRA as they become a Network Partner.” says the Foundation’s Field Building and Reuse Lead, Marta Longhurst. “Moving from single-use to reuse models presents one of the biggest opportunities to reduce plastic pollution. TOMRA's commitment to creating scalable systems that address waste and pollution reflects the ambition needed to move toward a circular economy.
The Ellen MacArthur Foundation’s Plastics mission brings together businesses, policymakers, and other stakeholders to address plastic waste and pollution at scale, with a strong focus on eliminating unnecessary plastics, innovating towards reuse models, and ensuring materials circulate in closed loops.
Strengthening this Partnership reflects TOMRA’s broader commitment to helping build circular systems that keep materials in use, reduce waste and support resilient, future-fit economies.
About TOMRA
TOMRA is a global leader in sensor-based solutions to optimize resource productivity, with a mission to lead the resource revolution by transforming how we obtain, use and reuse the planet’s resources. TOMRA’s systems specialize in resource collection, optimization, recovery and sorting for recycling and mining applications, and sensor-based food sorting and grading. Founded in 1972, TOMRA now has nearly 5800 employees, approximately 119,900 installations in over 100 markets worldwide and total revenues of EUR 1,32 million (2025). TOMRA's geographic footprint covers all continents. The company is headquartered in Asker, Norway and listed on the Oslo Stock Exchange (TOM).
About the Ellen MacArthur Foundation
Launched in 2010, The Ellen MacArthur Foundation is a global charity accelerating the transition to a circular economy — one that eliminates waste, keeps materials in use, and regenerates nature to create a resilient system that benefits business, people, and the environment.
The current system for making, using, and disposing of plastics is a primary driver of waste and pollution. By addressing today’s most pressing challenges, our ambition is to deliver systemic change in the areas of plastics and packaging, critical minerals, and fashion and textiles by 2030.
Further information: ellenmacarthurfoundation.org | LinkedIn