TOMRA wins the Norwegian Export Prize 2025
Norway's most prestigious export award recognizes TOMRA's decades of turning a simple idea – automated bottle sorting – into technology transforming global value chains.
Recognising Norwegian Export Excellence in International Markets
TOMRA has been awarded the Norwegian Export Prize (Eksportprisen) at this year's Export Conference (Eksportkonferansen). The prize is presented annually to a Norwegian exporting company that has successfully created value in Norway by building a strong position in international markets.
TOMRA was selected from a strong field of finalists that included medtech company Sero (Akershus) and maritime communications leader Jotron (Larvik, Vestfold), underscoring the high calibre of Norwegian export businesses active on the global stage today.
What started as an idea for automatic bottle sorting in a Norwegian basement has grown into technology that is changing global value chains. At TOMRA we are proud to show how Norwegian innovation can create tangible, positive impact for people, animals and the planet. Thank you for the Export Prize 2025 – we share this recognition with all our employees and partners around the world.
50 years of global entrepreneurship
Since the 1970s, TOMRA has grown from a Norwegian start-up into a global leader using its own technology to address the world’s most pressing resource and recycling challenges. Today, the company’s collection and sorting solutions are deployed across more than 100 countries, helping businesses, municipalities and consumers recover valuable materials and reduce waste.
This is an example of Norwegian technology reaching out into the world and contributing to the fulfilment of Europe’s goals for recycling and sustainable resource use. At the same time, the company is reaching new markets outside Europe, demonstrating how Norwegian innovation can create international ripple effects.
About TOMRA
TOMRA was founded in Norway in 1972 and is a world leader in sensor-based sorting and collection solutions. The company’s technology enables the circular economy by helping producers, retailers and consumers handle resources more sustainably. TOMRA’s solutions are active in food processing, recycling and mining across more than 100 countries worldwide.
About the Norwegian Export Prize
The Norwegian Export Prize is awarded each year at the national Export Conference to a Norwegian company that has distinguished itself through outstanding international performance and value creation in Norway. The 2025 jury comprised Morten Fon (CEO, Jotun), Thomas Bonnerud (CEO, Zivid), Anniken Hauglie (Deputy Director General, NHO), Tone Lunde Bakker (CEO, Eksfin) and Håkon Haugli (CEO, Innovation Norway).
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