Amersfoort, the Netherlands: Returning empty bottles and cans is a familiar part of grocery shopping in the Netherlands, and for retailers, managing that process efficiently is just as important as making it easy for customers.
How Lidl replaced paper deposit receipts with a Digital Payout solution – and what it means for retailers
The introduction of the deposit return system (DRS) in Ireland has become another way for Newcastle Service Station to support the local community, and TOMRA plays a central role in this development. The station expanded its setup to include two TOMRA R1 and one TOMRA R2. This combination now allows the site to serve a wide range of customers efficiently, handling around one million containers every month.
Kelly's Newcastle Service Station strengthens community recycling with TOMRA
Austria: With Austria’s deposit return system introduced in 2025, Turmöl saw an opportunity to enhance customer convenience even further. Known for making every visit quick and seamless, the petrol station network wanted returning drink containers to be just as easy as refuelling, shopping, or charging an EV.
Turmöl boosts customer convenience by offering container returns with TOMRA S1 reverse vending machine (RVM)
Königstein, Germany: For EDEKA Nolte, innovation is part of its DNA. Thirteen years ago, the store was the first to introduce TOMRA T9. Today, they continue the pioneering spirit as the first EDEKA store to install the new TOMRA T100. They have paired with the TOMRA R2 multi-feed machine and three TOMRA MultiPac, and two TOMRA SoftDrop in the backroom.
EDEKA Nolte is Elevating Customer Experience with TOMRA T100
Utrecht, Netherlands: In the heart of the Netherlands, Droppie has become a destination for recycling, drawing in 400–500 people daily. The innovative recycling store is powered by TOMRA reverse vending technology and APIs, and its success highlights the benefits of flexible solutions tailored to different user needs.
Droppie reinvents recycling with TOMRA and digital innovation
Longford, Ireland: TOMRA T90 reverse vending machine, installed in July 2024, has delivered smooth performance and strong customer satisfaction. Owner of Halon's Gala shop, Patrick Hanlon, praises TOMRA’s reliability and recommends the solution to other retailers.
Hanlon’s Gala brings 24-hour recycling access with TOMRA T90
Kielce, Poland: As Poland gears up for the nationwide launch of its Deposit Return System (DRS) on 1 October 2025, Społem Kielce is taking early action to prepare. The well-established retail cooperative, with stores across the Świętokrzyskie region, has rolled out TOMRA reverse vending machines (RVMs) across its entire store network. The initiative supports the retailer's commitment to innovation, operational readiness, and customer experience.
Społem Kielce prepares for Poland’s upcoming deposit return system with TOMRA Reverse Vending Solutions
ROMANIA: Paco Supermarkets in Romania has taken a significant step towards efficiency and customer satisfaction by implementing TOMRA M1, the smallest reverse vending machine from TOMRA. With this innovative solution, Paco Supermarkets has not only boosted the collection process for drink containers but also created a cleaner and more satisfying shopping experience for its customers.
Paco Supermarkets thrives with automated drink container collection with TOMRA M1
UMEÅ, SWEDEN: When Coop Östra Station opened in Umeå on April 25, 2024, the goal was clear: to create a modern store with smart solutions for a smooth and seamless customer experience. A key part of that vision was the TOMRA R2 – a new type of multi-feed reverse vending machine that brings simplicity and efficiency to both customers and staff.
Modern technology for a modern store – TOMRA R2 at Coop Östra Station, Sweden
Râmnicu Vâlcea, Romania – High-performing TOMRA reverse vending machine supports Annabella's growing return volumes and environmental goals.
Annabella Retail Park boosts container collection efficiency with TOMRA T90
FAIR OAKS, CALIFORNIA: Simply Recycle, a leading CRV (California Refund Value) redemption center, has revolutionized its recycling operations by implementing TOMRA’s Expert Line technology. Facing long waiting times, manual sorting challenges, and an increasing demand for a more convenient recycling experience, Simply Recycle sought an innovative solution. The integration of TOMRA’s automation technology has streamlined the process, improving efficiency, enhancing customer satisfaction, and creating a safer work environment.
Simply Recycle boosts return volumes and customer convenience with TOMRA Expert Line
Cologne, Germany: REWE Astrid Gogol supermarket in Cologne has optimized its reverse vending operations by implementing the TOMRA RollPac backroom solution. Store owner Astrid Gogol discovered the solution at a trade fair, and it quickly proved to be a valuable addition, saving space and making daily tasks easier for the employees. Now, the store operates more efficiently, with a streamlined setup that benefits both the business and its employees.
REWE Cologne: Enhancing Efficiency with TOMRA RollPac
VRANCEA COUNTRY, ROMANIA: What began as a small convenience store in 1995 has grown into a thriving network of 18 supermarkets and a cash-and-carry store across Vrancea County, Romania. Driven by innovation, Paco Supermarkets continues to enhance operations, with TOMRA playing a key role in its latest advancement.
Paco Supermarkets boosts efficiency with TOMRA T70 Dual
Michigan, USA: For third-generation grocery store owner, James Haines, the grocery business has been a passion and a privilege. As an owner of Central ShopRite for the last 23 years, he has seen what works in his business and what needs improvement. When it comes to container recycling, James has done his share of hand-sorting and packing bottles.
Cleaner recycling shoprite tomra t90
Lillehammer, Norway – Coop Mega Lillehammer has achieved impressive results following the installation of the TOMRA R2 reverse vending machine. With a 159.4% increase in return volumes and a 32% rise in customer sessions, the store has not only improved the customer experience but also attracted new customer groups.
Coop Mega Lillehammer boosts return volumes and attracts new customers with TOMRA R2
Macroom, Ireland – Murphy's Costcutter Express Macroom has achieved a significant milestone as the first store in Europe to install the TOMRA B5 Combi reverse vending machine (RVM). This pioneering step was taken by June Murphy, who has been running the store with her husband Dennis since 1990.
Murphy's Costcutter Express Macroom leads with Europe’s first TOMRA B5 Combi reverse vending machine installation
Jumbo Eerbeek takes the convenience and speed of container recycling to the next level with TOMRA R1’s new digital experience, enabling recyclers to drop full bags of beverage containers, leave, and receive immediate payment, to get shopping quicker!
TOMRA R1’s drop and go functionality debuts at Dutch retailer Jumbo Eerbeek
Glücksburg, Germany: In the picturesque town of Glücksburg, the EDEKA store has been a cornerstone of the community for over 40 years. With a sprawling 2,000 m² sales area, the store has continually evolved to meet the needs of its customers. Recently, the store has taken a significant step forward in efficiency and work environment by implementing the vertical backroom solution TOMRA RollPac.
EDEKA Glücksburg: Improving Store Operations with TOMRA RollPac
Letterfrack, Ireland: The Country Shop supermarket, located in the small village of Letterfrack, in the Connemara area of Galway, chose the TOMRA B5 Combi reverse vending machine for its affordability, and ease of use for both its customers and store personnel.
The Country Shop streamlines its recycling journey with plug-in-play TOMRA B5 Combi
British Columbia, Canada: General Grant’s is the first high-volume depot in British Columbia, Canada, to install an automated TOMRA Expert Line system for counting and sorting empty drink containers for recycling. This transformative technology has revolutionized their business, making operations safer, more efficient and enabling them to better track their performance.
Canadian General Grant’s Sahali Bottle Depot transforms their operations with the automated TOMRA Expert Line
The store has truly increased efficiency and its contribution to recycling with the implementation of the TOMRA M1 to support Ireland’s new deposit return scheme (DRS) for drink containers. As a trial site, they embraced this initiative from the start, with the reverse vending system installed since September 5th, 2023.
Efficiency in action: Costcutter Windy Arbour in Dublin success with TOMRA M1
Pöchlarn, AUSTRIA: In EUROSPAR Pöchlarn store staff can spend more time on customers and goods, rather than changing bins, with the new TOMRA RollPac. The feedback? Simply put: great!
EUROSPAR Pöchlarn optimized their store by installing the new TOMRA RollPac
Rellingen, Germany: In the charming town of Relligen, just outside Hamburg, supermarket Edeka Böge ensures it provides an efficient and convenient recycling experience for both its store staff and customers by offering a duo of reverse vending machines, a TOMRA T9 and T90, that accepts a range of empty beverage containers.
Edeka Böge provides a convenient and dependable recycling experience for both its customers and store staff
OSLO, Norway: Joker Skippergata, a 24/7 convenience store in Oslo, has collected nearly one million containers over three years, contributing to a cleaner city center through its convenient location and efficient container collection process facilitated by the TOMRA T70 Single reverse vending machine.
Joker Skippergata makes recycling easy and convenient for passers-by, with TOMRA T70 Single
Haarby, DENMARK: Since installing a TOMRA R1 reverse vending machine over a year and a half ago, SuperBrugsen Haarby has experienced a 400% increase in returned containers, and a 250% increase in customer.
SuperBrugsen Haarby achieves growth in container return volume and increase in customer base with TOMRA R1
Prisdorf, GERMANY: Edeka Meyer’s Frischecenter recently invested in multi-feed TOMRA R1 and, since installation, the store has successfully achieved a return volume of over one million empty bottles and cans.
Edeka Meyer’s Frischecenter in Germany takes back over one million containers in the last year, with help from TOMRA R1
Drammen, NORWAY: With their commitment to offering customers an optimal recycling experience, KIWI XL Ligosenteret invested in a TOMRA R1 reverse vending machine over two years ago. Since installation, the hypermarket has witnessed a surge in the volume of containers returned, almost tripling the previous numbers.
KIWI XL Ligosenteret nearly triples container returns with TOMRA R1 optimized by Air Solution and Notify+Assist
Hammerfest, NORWAY: EXTRA Storsvingen has installed a TOMRA R1 reverse vending machine to enhance the recycling experience for its customers. Within just a few months, the return volume has tripled, with almost 600,000 beverage containers returned in total.
EXTRA Storsvingen triples bottle return volume using Europe’s northernmost TOMRA R1
Barkarby, SWEDEN: As one of the first retailers in Stockholm to install the latest in reverse vending technology, ICA Maxi Barkarbystaden sets an inspiring example for sustainability by doubling its container returns, while attracting more consumers and increasing turnover at the same time.
ICA Maxi Barkarbystaden doubles the volume of container returns using multi-feed recycling
Lillestrøm, NORWAY: In 2022, OBS Lillestrøm was the store that processed the largest volume of used container returns in the whole country. This achievement was made possible through the allure of TOMRA R1 and the superior recycling experience it offers.
OBS Lillestrøm achieves record-high bottle return volume four years in a row with help from multi-feed recycling
Oslo, NORWAY: In 1972 the specialty grocery store Jacob’s Holtet installed one of TOMRA’s first automated reverse vending machines. This year marks a milestone, with the 50-year partnership of TOMRA’s longest running customer celebrated.
Jacob's Holtet celebrated as TOMRA’s longest running customer with 50-year partnership
Andovce, SLOVAKIA: The local branch of COOP Jednota Nove Zámky automated the collection of beverage containers with TOMRA, as part of the newly established deposit return system. Their customers are now happy to contribute to a cleaner planet, and the store is satisfied with the quality of TOMRA products and service.
COOP Jednota Nove Zámky brings the benefits of recycling automation to the Slovak countryside
New York, USA: From a humble start, Ruben Luna is now the owner of nine Key Food stores in Manhattan and Queens. With such success has come additional responsibilities, including figuring out the best way to manage the high volume of redeemable bottles and cans collected by his stores. After reviewing various options, Luna decided that TOMRA had the ideal solution for him.
Key Food cleans up its store and its streets
Hasle, NORWAY: The Hasle store in the Meny supermarket chain has become one of the first customers to install TOMRA’s groundbreaking new reverse vending machine, the T9.
Meny gives its shoppers a cleaner faster recycling experience
Vantaa, FINLAND: In 2012, K-Supermarket Korso decided to invest in a TOMRA MultiPac backroom system to help handle new requirements for accepting non-refillable glass bottles.
K-Supermarket handles new recycling requirements
Lahr, GERMANY: Kohler Lebensmittelhandel Gmbh is a family enterprise, operating seven Edeka supermarkets. Before the introduction of TOMRA reverse vending machines in the stores, shoppers returning their recycling had to ring a bell, and wait for an employee to receive the empty containers. The employee would then tally the total value of the empties using a calculator.
Edeka increases speed and convenience
Forssa, FINLAND: The end of 2020 marked a new milestone for K-Citymarket Forssa. K-Citymarket implemented TOMRA’s new R1 reverse vending machine to their store, and saw their bottle return volumes double.
K-Citymarket Forssa sees a doubling in stores bottle return volumes
Essen, GERMANY: The trading company Ayyo have a positive and profitable experience with the TOMRA Expert Line, E1 Rücknahmezentrum, a modular beverage container counting and sorting system for recycling. This gives them peace of mind with a system they can rely on.
Ayvo positions for the future with an easy and fast recycling solution
Grande Prairie, CANADA: The Plus One bottle depot owned by Signature Support Services, joined forces with TOMRA Expert Line, E3 High Speed. The modular counting and sorting system for beverage container creates a fast, efficient and friendlier environment for both the Plus One bottle depot and their customers, as well as helping to protect the environment.
Plus One bottle depot improves customer experience
Töcksfors, SWEDEN: MaxiMat Töcksfors is one of the first customers worldwide to make recycling more WOW for their customers with the new TOMRA R1 multi-feed reverse vending machine (RVM). Since the installation of the pilot in March 2019, MaxiMat has been offering their customers a mess-free, easy recycling experience.
MaxiMat Töcksfors attracts customers with TOMRA R1, the latest revolution in reverse vending
Turku, FINLAND: The TOMRA R1 has landed at the K-Citymarket store in Kupittaa, Turku. The world record for bottle returns was set there in October 2020, through the newest flagship reverse vending machine in the TOMRA family.
K-Citymarket in Turku breaks bottle return world record with TOMRA R1
Espoo, FINLAND: Marika Rekilä, Store Owner at K-Market Perkkaa, believes that many customers will do their grocery shopping where returning their empty beverage containers is guaranteed to work well.
K-Market Perkkaa meets store and shopper recycling needs
Vantaa, FINLAND: Bottle returns at K-Citymarket Vantaa Tammisto have grown from 5.1 million to 14 million after the hypermarket purchased the TOMRA R1 "multi-feed" reverse vending machine - an increase of nearly 9 million containers within the first year.
K-Citymarket Vantaa Tammisto nearly triples container returns after acquiring TOMRA R1
Pirkkala, FINLAND: The hypermarket Prisma's service agreement with TOMRA ensures their reverse vending systems are always in the best working condition.
Hypermarket Prisma ensures maximum recycling uptime for their customers