Områ, Norway’s national sorting facility for plastic packaging and a joint venture between TOMRA and Norwegian PRO Plastretur, marks its first year of operation on November 5, 2026. Since operations began, Områ has received more than 55,000 tonnes of mixed plastic waste - equivalent to 10 kg of plastic waste for every person in Norway.
Mixed waste contains recyclable plastics that can still be recovered, graded and recycled into valuable new materials. TOMRA’s new whitepaper explains how integrated resource systems can turn this overlooked stream into a circular-economy opportunity.
Following an initial pilot last season, Vålerenga football club in Oslo has since May expanded its TOMRA Reuse reusable cup system to the full Intility Arena stadium.
The EU’s new recycled-content targets can strengthen demand for recycled plastics. Through the European Plastics Circularity Coalition, TOMRA is advocating rules that support trustworthy claims, fair competition and strong regional recycling value chains.
Together with Norway Cup, Coca-Cola Europacific Partners and their coffee brand Costa Coffee, and the City of Oslo, TOMRA Reuse provided a reusable system for fresh-brewed coffee served to parents and coaches at this summer’s massive youth football tournament.
In a letter sent to the presidents of the European Commission, European Parliament and European Council, a broad coalition of more than 120 businesses and industry associations have called on the EU to ensure that the Packaging and Packaging Waste Regulation (PPWR) delivers on its objectives and supports a strong, competitive, and sustainable circular plastics value chain in Europe.
Two TOMRA Reuse return machines installed at Freiburg Central Station mark a first for Germany: automated returns integrated into an existing urban reusable system. Together with the established RECUP network, the machines offer consumers a new, convenient way to return their cups - without needing to find a participating café.
TOMRA has strengthened its long-standing collaboration with the Ellen MacArthur Foundation , reinforcing a shared ambition to accelerate the transition to a circular economy and scale solutions that deliver real-world impact.
Anika Jovik steps into the role as Executive Vice President (EVP) of Strategy, bringing more than 20 years of international leadership experience with her.
TOMRA today released its Annual Report for 2025, titled “Circular Foundations.” The report outlines how the company advanced circular solutions in a year marked by geopolitical turbulence and economic uncertainty, while continuing to strengthen its technological and organizational foundations for longterm value creation.
Norway's most prestigious export award recognizes TOMRA's decades of turning a simple idea – automated bottle sorting – into technology transforming global value chains
It is with great sadness that we received the news that Petter Planke, who founded TOMRA together with his brother Tore, passed away on 25 February 2026 at the age of 89.
2025 laid the groundwork for circularity. In 2026, execution accelerates: AI‑enhanced sorting, reuse systems, expanding DRS, smarter food automation, city infrastructure, and MWS to hit targets at scale.
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