The innovative system provided by TOMRA Reuse/Costa Coffee at Norway Cup made it easy for tournament attendees to enjoy a cup of coffee, return the empty cup, and contribute to reducing single-use packaging waste at the event.
Here’s how it worked:
- When purchasing a cup of coffee, a 10 NOK deposit fee was included in the price and linked to the payment card used to pay for the coffee.
- The deposit value was automatically linked to each cup when placed on the TOMRA Throw&Go™ Barplate, an RFID reader plate, when served to the customer.
- After enjoying their coffee, guests would return the empty cup in one of the TOMRA Throw&Go™ collection machines, directly initiating a refund to the linked payment card, and simultaneously deactivating the cup.
Cups could be returned either individually or in stacks. Either way, guests only had to drop the cups in the machine and go – the machine automatically recognized each cup and refunded the deposit to the respective bank cards used to purchase the drinks.
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