customer story
Efficiency in action: Costcutter Windy Arbour in Dublin success with TOMRA M1
The store has truly increased efficiency and its contribution to recycling with the implementation of the TOMRA M1 to support Ireland’s new deposit return scheme (DRS) for drink containers. As a trial site, they embraced this initiative from the start, with the reverse vending system installed since September 5th, 2023.
Since the deposit return scheme went live in Ireland in February 2024, the store saw the number of drink containers returned to their store rise more than 350%, marking a significant contribution to recycling. “We've embraced the process. We've educated our team and educated our customers in turn,” says Aaron Massey, owner of the independent store.
A reliable partner
The store’s reverse vending system has maintained an impressive uptime average, an indication of the smooth integration of the TOMRA M1 into their operations. The store’s proactive approach to maintenance is evident, with minimal downtime experienced since installation.
Discussing reliability, Aaron underscores his choice of TOMRA as his store supplier: “Being able to have a partner like TOMRA, being there on the telephone or being there in person, makes a massive, massive help for us.” For him, the partnership with TOMRA has been distinguished by its efficiency and responsiveness.
“We wanted to partner up with somebody that knew exactly what was going on and that wouldn't just sell the product to us and leave us. That will stay with us through this journey.”
Why TOMRA M1?
TOMRA Collection Ireland work with its customers to ensure the most suitable product is selected for their store. Peter Whelan, Managing Director of TOMRA Collection Ireland, explains that the TOMRA team spent eight weeks educating Aaron’s store and liaising with him about TOMRA’s portfolio and after-sales support available in Ireland, backed up by a full local customer service team.
Aaron very much bought into the process, knowing that TOMRA could provide the support that was required to help him in the market.”
Enhanced customer satisfaction
The TOMRA M1 machine seamlessly integrates into the store's operations and has impressed customers with its remarkable ease of use. Costcutter Windy Arbour experienced a positive response from both store personnel and customers, thanks to its intelligent design, which ensures a smooth and efficient recycling experience.
The introduction of the TOMRA M1 at Costcutter Windy Arbour has not only supported in the efficient collection of containers but Aaron believes it will also become a catalyst for attracting more customers to his store. “The [TOMRA] M1 machine is perfect for what we're looking for. It's perfect for our quantity at the moment. And if anything, we'll probably have to expand it in five years,” says Aaron.
We're very happy with it. The machine is very easy and intelligent as well.”
TOMRA M1
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Designed for convenience and small stores
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Accepts cans, plastic bottles, and glass bottles
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Footprint of 0,61m²
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Up to 17 containers per minute
