TOMRA Celebrates 50th Anniversary by Announcing World Without Waste Mission

Each of the group’s four divisions - Collection, Food, Recycling and Mining – marked the milestone by declaring a collective mission for the future to “transform how we all obtain, use and reuse the planet’s resources to enable a world without waste.”

Tove Andersen

Tove Andersen, TOMRA’s president and chief executive officer, explained: “We live in a world that needs big transformation. We urgently need to improve sustainability, develop the circular economy, and make more efficient use of resources - challenges which TOMRA’s solutions can help address.

“Fifty years after its humble beginnings, TOMRA can be proud of the fact that it is a highly respected global market leader. This is living proof of our ability to adapt, innovate, and provide the solutions our customers really need. This is also a time to look forward because we are now opening the chapter in TOMRA’s story where we step up our role leading the resource revolution.”

TOMRA was founded in Norway on April 1, 1972 by brothers Petter and Tore Planke. After seeing a local grocer struggle with the manual collection of empty bottles in their store, the brothers developed the first fully-automated reverse vending machine (RVM) in their family’s garage.

This invention was quickly embraced by retailers and spawned an entire industry for efficiently handling the return and recycling of deposit beverage containers.

TOMRA’s pioneering and transformative approach led to its continuing development over the years, from designing and manufacturing RVMs to providing advanced sorting systems for the food, recycling, and mining industries.

These technology-led, customer-tailored solutions optimize resource recovery and minimize waste – benefits which are in ever-greater demand as sustainability gains importance with businesses, governments and consumers.

Petter and Tore Planke

Today, TOMRA employs more than 4,600 people around the world and has annual sales of €1bn. 20 per cent of the group’s workforce and eight per cent of its revenues are dedicated to research and development.

Tove added: “Transformation is at the heart of everything TOMRA does. TOMRA transforms ideas and technology to create intelligent and pioneering tools. We transform companies into more profitable, sustainable businesses and transform how the world’s resources are obtained, used, and reused, which also helps transform people’s everyday lives.”

Today, TOMRA employs more than 4,600 people around the world and has annual sales of €1bn. 20 per cent of the group’s workforce and eight per cent of its revenues are dedicated to research and development.

Albert du Preez

Albert du Preez, Senior Vice President and Head of TOMRA Mining, said: “We are grateful that our customers have embraced sensor-based sorting, contributing to better business and a better environment, thereby enabling our long-term success. Looking to the future, TOMRA Mining will continue to lead the resource revolution by enabling sustainable mineral beneficiation for a circular economy. Sensor-based sorting can reduce the environmental impact of mining and ensure that a circular economy approach has a mineral supply that minimizes the negative impact on the environment.”

TOMRA Mining designs and manufactures sensor-based sorting technologies for the global mineral processing and mining industries.

As the world market leader in sensor-based ore sorting, TOMRA is responsible for developing and engineering cutting-edge technology made to withstand harsh mining environments. TOMRA maintains its rigorous focus on quality and future-oriented thinking with technology tailor-made for mining.

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TOMRA was founded on an innovation in 1972 that began with the design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today TOMRA provides technology-led solutions that enable the circular economy with advanced collection and sorting systems that optimize resource recovery and minimize waste in the food, recycling and, mining industries and is committed to building a more sustainable future.

TOMRA has ~100,000 installations in over 80 markets worldwide and had total revenues of ~10.9 billion NOK in 2021. The Group employs ~4,600 globally and is publicly listed on the Oslo Stock Exchange (OSE: TOM). For further information about TOMRA, please see

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