Every bottle counts
The appeal took place across multiple states in Australia and people were able to recycle and donate through TOMRA return points, via the Return and Earn deposit return system in New South Wales, Containers for Change in Queensland and Western Australia, and at the TOMRA Coconut Grove recycling center in the Northern Territory. After returning their beverage containers to a reverse vending machine, the machine’s screen gave recyclers the option to either keep the refund for themselves or to donate the funds to either of the partner charities.
Every 10-cent container refund donated will help us save the lives of whales, turtles and seabirds who are being killed by ocean plastic every day.
Double the impact
The campaign was a resounding success. By the end of it, Australian recyclers had donated over AU$157,000 in beverage container refunds – or 1.5 million bottles and cans. 100% of the deposit refunds donated went to support the important work of Bush Heritage Australia and the Australian Marine Conservation Society.
Every single action can make a difference and it’s amazing to see community initiatives such as the ‘Protect our Planet’ appeal encouraging people to recycle when they can’t re-use and supporting vital causes.
By supporting this campaign, recyclers have doubled their impact. Not only has the AU$157,000 made a positive difference to the charities working hard to preserve and protect Australian wildlife, but it also meant that 1.5 million drinks containers were responsibly recycled instead of added to landfills, littered in the community, or ending up in the ocean. The 1,500,000 bottles and cans recycled equated to approximately 124 tons of CO2 emissions being prevented.
The success of this campaign highlights the importance of individual actions in creating positive change for the environment – with every bottle recycled and every donation counting towards protecting our planet.
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