A collaborative commitment to closing the loop on plastic
High-profile companies are already signing up to initiatives to help make the circular economy more collaborative. A private-public coalition, the European Plastics Pact, is aimed at creating a circular economy for plastics in Europe.
The Alliance to End Plastic Waste, which TOMRA joined in 2019, combines the efforts of more than 40 companies and one million employees, and an investment of 1.5 billion USD over five years to aid the circular economy. Both the Circular Plastics Alliance Declaration and New Plastics Economy Global Commitment are also making the circular economy more collaborative.
How TOMRA is tackling the other 98%
TOMRA has been enabling a closed-loop recycling model through our technology and expertise for more almost 50 years and is fully committed to helping innovate new ways to improve how plastic is collected and recycled.
Helping support a DRS, our reverse vending technology plays a vital role in enabling consumers to efficiently recycle beverage containers, whilst our recycling sorting solutions can sort all types of plastics by material and color to maintain product quality.
Now is the time for business, governments and other organizations to be bold with their goals and ambitions to safeguard the future of the planet. That’s why TOMRA has committed to collecting 40% of plastic packaging produced globally each year for recycling by 2030, as announced at Our Ocean conference in October 2019. We estimate that our solutions will sort more than eight million tons of plastic per year from waste streams on a global scale, ensuring that this resource is handled so it can be reused and kept within a plastic circular economy.
TOMRA has also stepped up its commitment to cross-industry collaboration with the creation of a Circular Economy Division in 2019. This new division is focused specifically on the goal of empowering people and businesses to transform towards a circular economy and close the loop on plastic.
A circular economy for plastic is achievable and we must, and should, be optimistic about the future. However, for plastic to be retained in a closed loop on a much larger scale, it requires a collaborative approach from industry, government, policymakers and consumers, with all parties playing their role in the resource revolution.