Innovation at the heart of TOMRA
A huge amount of innovation and activity is happening in the reverse vending space to ensure that recycling is pushing boundaries and reflecting the needs and habits of today’s savvy consumers and bustling return environments.
“When we launched TOMRA R1, we predicted that the multi-feed solution would fundamentally transform the recycling experience,” said Jonas Døvik, Product Manager for TOMRA R1. “The machine has proven to be a success in providing a fast, hygienic and convenient solution to recyclers. We believe that the new drop and go functionality will take the convenience and speed of the multi-feed recycling experience to an even higher level for consumers.”
TOMRA has also been working on improving its digital payout solutions to enable stores, recycling depots, and central system administrators of deposit return systems to offer paperless payout of recycling refunds through their apps and loyalty programs. It is more convenient for the individual consumer and makes it easier for stores to drive a digital user journey and integrate reverse vending activity into existing loyalty outreach efforts. It also reduces the need for staff to handle cash in-store and saves paper, engaging consumers to contribute to the environment and store sustainability initiatives.
“The retailer can utilize our secure and flexible APIs (Digital Payout API) to offer payouts from their own consumer apps or through their payment partners, like Tikkie in Jumbo Eerbeek’s case,” says Chris Brasøygård, Product Manager Consumer Experience at TOMRA Collection. “With the new, highly attractive user journey made possible with the drop and go functionality, we anticipate the demand for flexibility in payout options will increase, and we are currently in the process of making more consumer payout alternatives available for our customers.”