The circular economy seeks to move the date on Earth Overshoot Day. “Mother Earth can only generate as much as it can, and we are consuming much more. Sooner or later, our resources will be gone. It will happen if we don’t change to a circular economy where we will reuse our limited resources,” predicts Volker Rehrmann. “Everything we do at TOMRA is about protecting resources and helping the world recycle. This transition or change towards a circular economy, towards more sustainable businesses, does not only come from companies who have realized and seen that. This push is coming a lot from the consumers, and they’re pushing their brands to become more sustainable. They have an expectation from the companies they buy from.”
Closing the loop can only be achieved when all stakeholders work together. TOMRA, as an integral part of the waste-reuse value chain, is among the leaders of this transformation. Through its sensor-based solutions, TOMRA promotes a circular economy by means of advanced collection and sorting systems that optimize resource recovery and minimize waste in the food, recycling and mining industries. TOMRA has further committed to the circular economy by joining The Alliance to End Plastic Waste, which strives to banish plastic waste from our environment.
When waste is treated as a resource and handled accordingly – such as being collected and sorted according to factors like color and materials, through technologies such as sensor-based sorting – it can generate material with high purity and quality. Whether plastic, metals, paper or electronic waste, these materials can be brought back into the loop. TOMRA solutions can be brought to different applications and for diverse waste streams.
“That’s one of the biggest challenges, that people realize and understand that we cannot continue like that. We need to design our products differently. We need to design them for a circular world so that they can easily be recycled,” adds Volker Rehrmann.
Society needs to stop viewing plastic as waste, and instead view it as a resource – and an opportunity. Together we must take up the challenge of converting the global population to a mindset where materials such as plastic are seen and treated as reusable and valuable.