TOMRA at EuroShop reveals digital solutions and smarter reverse vending technologies

TOMRA Collection Solutions and its smarter new reverse vending offerings will be on show at EuroShop, the world’s largest retail trade fair, in Dusseldorf on 5-9 March.

TOMRA at EuroShop 2017

TOMRA will showcase new products that make the TOMRA system – which collects bottles and cans for reuse and recycling – a triple-threat package of innovative machines, digital experiences and service.

Smarter reverse vending machines (RVMs) will be in the spotlight, as TOMRA expands its industry-first Flow TechnologyTM to more RVMs in its range. TOMRA will debut the industrial Bulk Collection offering for recycling centers – a new market segment for TOMRA. The company will give a sneak peek at a new concept machine: TOMRA’s most compact and urban RVM to date. Also new is T-70, a standalone RVM unit with minimal footprint for smaller stores.

Recycling and service go digital

Just in time for EuroShop, TOMRA has officially launched TOMRA Connect, a comprehensive portfolio of digital products to extend and complement RVM usage and ownership. TOMRA Connect gives retailers new control, analytics and consumer engagement opportunities, for maximum uptime and enhanced customer service. This includes the brand new Receipt Control refund validation, Notify + Assist in-store RVM notifications and TOMRA ReAct consumer rewards program.

TOMRA’s worldwide network of service offerings has also made the digital leap, with more RVM care moving online – so that customers experience service as hassle-free, and even invisible. At EuroShop, TOMRA Service will demonstrate how its online tools ensure many maintenance needs can be identified and resolved proactively and remotely, even outside store opening hours, for fewer field calls and the greatest machine uptime. 

2017 marks TOMRA’s 45th anniversary, and the company will talk at EuroShop about its history and how it will shape the future of reverse vending. TOMRA strives to lead the resource revolution and will also be discussing reverse vending’s unique contribution to reuse and recycling, toward a circular economy and “the Cleanest Loop”.



Visit for more information. See TOMRA technologies and machines in action at EuroShop. Visit TOMRA Collection Solutions' booth in Hall 7A, stand number B07. To arrange a commercial or media meeting, contact [email protected].

About TOMRA Collection Solutions

Founded in 1972, TOMRA is the preferred partner for reverse vending solutions for collecting, reusing and recycling cans and bottles. The TOMRA system has the machines, digital solutions and service to make recycling easy for the industry, system owners, retailers and consumers. With over 75,000 installations across more than 60 markets, TOMRA's reverse vending machines capture 35 billion used beverage containers every year - reducing reliance on raw materials and ensuring fewer containers end up in landfills, oceans and streets. TOMRA celebrates its 45th anniversary in 2017. Visit our Reverse Vending pages on and follow us on FacebookTwitter and LinkedIn.

TOMRA Collection Solutions is part of the TOMRA Group, which creates sensor-based solutions for optimal resource productivity, and has a vision to lead the Resource Revolution. The Group employs approximately 3,300 people globally and is publicly listed on the Oslo Stock Exchange (OSE: TOM).