Now Finnish recyclers can return over 100 drink containers in one go
“TOMRA R1” reverse vending solution launches in Finland to give shoppers more attractive, convenient recycling experience
Finland is the first new market to introduce the TOMRA R1 “multi-feed” reverse vending solution since the original launch of the product in Norway, Sweden and the US in November. In total, 29 TOMRA R1s are now live in stores and redemption facilities across the four countries, with several more to be installed shortly. The solution makes its Finnish debut at the supermarket K-Citymarket Tammisto in the city of Vantaa. Open 24 hours a day, seven days a week, K-Citymarket Tammisto has the first TOMRA R1 that operates 24/7.
Tailored to larger supermarkets and return locations receiving high volumes of drink containers, TOMRA R1 offers a more user-friendly and convenient recycling experience. This can attract store visitors and a greater volume of containers returned, leading to increased loyalty among recyclers and revenues for retailers. TOMRA R1 provides mess-free recycling, as there is no need to handle each bottle – so consumers can do their part for the environment without getting their hands sticky.
“Beverage container return is significantly faster and easier with the new TOMRA R1. The best thing about it is that empty containers no longer need to be handled, but can be poured directly into the reverse vending machine. This is a great and customer-friendly machine. All recyclers need to do is pour empty drink containers into the reverse vending machine, take their receipt, and start shopping. I believe that the TOMRA R1 will attract customers to us and make returning containers even easier,” says Kimmo Sivonen, store owner at K-Citymarket Tammisto.
“The multi-feed concept fundamentally transforms the recycling experience, and enables stores and redemption centers to offer the best recycling experience and truly wow their customers,” explains Lauri Kangaslahti, Managing Director for TOMRA in Finland. “The rapid return of containers at TOMRA R1 make it even more convenient and motivating to recycle empty drink containers. Finnish recyclers can save the planet, one bottle at a time… or, in this case, over 100 bottles at a time.”
How does it work?
Recyclers simply open the lid on the TOMRA R1 and pour in their empty cans and plastic bottles, and close the hatch to begin the counting and sorting process. They then collect their deposit refund voucher and start shopping. Ineligible containers are returned via the reject chute.
TOMRA R1 is also intuitive to use, reduces queues, and offers efficient and fast recycling. When returning over 100 beverage containers, recycling at TOMRA R1 is up to five times faster than using a single-feed solution, since containers do not need to be inserted one by one. Attractive recycling results in more store visits and spending
The multi-feed TOMRA R1 first began testing in stores in Nordic markets from 2016. Stores registered up to 60% more consumer recycling sessions compared to the year before, and up to 218% higher container volumes. Recyclers have arrived with trailers full of containers, driven past other stores in order to use TOMRA R1, and tagged family and friends on social media encouraging them to try it out. Making recycling easy for consumers also enables retailers to boost their own commitments to sustainability. See the full case study with test store MaxiMat Töcksfors in Sweden.
With an accessible product design, the new TOMRA R1 is also easy for retailers to clean and maintain. TOMRA R1 is the first reverse vending machine with a backroom-facing operator screen located inside the machine, so store personnel have at their fingertips all the information they need for operating and maintaining the TOMRA R1.
Features at a glance
Bringing together the premium products from different categories in TOMRA’s reverse vending portfolio, TOMRA R1 can pair with the T9 reverse vending machine to add handling of glass containers, and connect to TOMRA’s MultiPac Air high-speed, high-capacity storage cabinets.
TOMRA partners with retailers on TOMRA R1 in offering reverse vending as a service, not merely being a supplier of machinery. As well as the cutting-edge reverse vending equipment, TOMRA is offering the product as part of an all-inclusive package:
Digital: Digital tools to help stores work more efficiently (including Notify+Assist Premium notification tools and Weekly Analytics reports for customer and personnel insights).
Service: TOMRA’s Premium Care for priority servicing, preventive maintenance, repairs, remote monitoring, and hotline and in-store support.
TOMRA R1 is powered by TOMRA Flow Technology for industry-leading recognition and system integrity, and compatible with TOMRA’s full portfolio of Digital products, which add value for both recyclers and retailers.
For redemption centers, TOMRA R1 empowers facilities to move toward automated returns and away from manual, over-the-counter handling of containers, or to increase a facility’s capacity by moving from single-feed machines to multi-feed offerings.
Retailers can contact TOMRA or their local TOMRA representative to arrange a demonstration of the new TOMRA R1 multi-feed reverse vending solution.
Contact [email protected] if you have any questions, need images or would like to arrange to speak to the TOMRA team.
About TOMRA Collection Solutions:
Founded in 1972, TOMRA provides reverse vending solutions for Clean Loop Recycling, collecting aluminum, plastic and glass beverage containers to be continually reused and recycled back into new bottles and cans. With over 84,000 installations across more than 60 markets, TOMRA’s reverse vending machines capture over 40 billion used beverage containers every year toward a closed loop. This reduces reliance on raw materials, and ensures fewer containers end up in our streets, oceans and landfills. The TOMRA system of machines, digital solutions and service make it easy for the industry, system owners, retailers and consumers to contribute to a more sustainable planet. Visit our Reverse Vending pages on www.tomra.com, and follow us on Facebook, Twitter, Instagram and LinkedIn.
TOMRA Collection Solutions is part of the TOMRA Group, which creates sensor-based solutions for optimal resource productivity and has a vision to lead the Resource Revolution. The Group employs approximately 4000 people globally and is publicly listed on the Oslo Stock Exchange (OSE: TOM).