Not only has the TOMRA R1 reverse vending machine enhanced the recycling experience for customers, but it has also benefited store employees. According to Pia, a staff member at EXTRA Storsvingen, "The new machine works fantastically. It is much easier for us employees to operate it and for customers it goes much faster when they recycle with it."
According to TOMRA’s 2023 consumer survey, 65% of Norwegian consumers prefer to use multi-feed rather than single-feed reverse vending machines. This is why EXTRA Storsvigen has seen many new customers since the installation of the TOMRA R1 and why, within just two and a half months since the installation of the TOMRA R1, the return volume at EXTRA Storsvingen has tripled, with almost 600,000 containers returned.
Recycling plays a critical role in maintaining a sustainable environment and reducing waste. It is especially important in Hammerfest, known for its spectacular scenery, where people love to go hiking and spend time outdoors. As Konrad put it, "it's important to recycle around here because we have such beautiful nature, and we want to keep it like that – sustainable and lasting for generations." Therefore, the TOMRA R1 not only enhances efficiency and provides a better recycling experience for customers, but also helps keep the streets of Hammerfest free of waste.