After previously using TOMRA as a supplier of reverse vending machines, ICA Maxi Barkarbystaden opted to upgrade their recycling system to the newest innovation in reverse vending technology, TOMRA R1. In fact, ICA Maxi Barkarbystaden was one of the first retailers in Stockholm to install the new multi-feed reverse vending machine.
A quick and clean recycling experience
With TOMRA R1, consumers can pour an entire bag full of cans and bottles into the reverse vending machine. The innovative technology makes recycling up to five times faster than single-feed solutions, meaning over 100 containers can be recycled in just seconds. Recyclers no longer need to get their hands dirty by inserting bottles one by one, resulting in a highly efficient reverse vending experience.
A 2018 survey by TOMRA found that 40% of consumers choose where they go to recycle based on the quality of their recycling experience. With TOMRA R1, recycling has never been smoother, quicker, or cleaner. On top of the ability to empty many containers at once and without any mess, TOMRA Flow Technology means these bottles and cans are scanned and registered with 360-degree instant recognition.
The return volume at ICA Maxi Barkarbystaden has doubled as a result. Since the first TOMRA R1 installation two years ago, the retailer has seen an increase in container returns to the extent that it had to have its third TOMRA R1 machine installed in November of 2022. According to ICA Maxi Barkarbystaden’s official LinkedIn channel, “two TOMRA R1 machines were not enough, now our third TOMRA R1 machine is in place.”