First customer to order a TOMRA automated reverse vending machine
Kolbjørn Jacobsen was an acquaintance of the founders of TOMRA, Tore and Petter Planke. In 1972 Kolbjørn was present when Petter and Tore were installing the first prototype of their reverse vending machine in a store. Kolbjørn observed the machine to work in a much better way than the machines he was used to, so he ordered a TOMRA reverse vending machine on the spot. Always putting his customers first, Kolbjørn asked the Planke brothers to install the machine in his store the following week so it wouldn’t get in the customers’ way. This meant that even though Kolbjørn received TOMRA’s third automated reverse vending machine, he was actually the first customer to make an order. The reverse vending machine turned out to be a great success and as Knut Jacobsen, son of Kolbjørn, says, “The machines were so popular with customers that the shops with reverse vending machines got all the empty bottles. We received more bottles than we had ever dreamt of.”
More than 10 million bottles collected and counting
Today, 50 years later, Jacob’s continues to be a satisfied TOMRA customer. The store now has two T9 with MultiPac systems and according to Jacob’s Holtet’s current manager, Terje Gjervang, they have collected 10 million bottles since 2000 through these machines. As sustainability is very important to Jacob’s, he is happy that the store can contribute to a world with less waste in nature. “Instead of having these 10 million bottles ending up in our nature, the sea or elsewhere, it’s fantastic that we are part of the recycling chain and protecting nature and the future for generations to come,” says Terje.