As Marcus Løkkeborg says, “We’ve had people say, ‘Since your store has such a nice machine, we’ll buy our groceries here at the same time’.” What’s more is that a TOMRA customer survey found that 45% of shoppers will spend more money in the store than originally planned when they have a deposit refund to utilize, meaning stores that employ TOMRA R1 enjoy greater turnover. “The TOMRA R1 is a customer magnet. We’ve had people say, ‘Since your store has such a nice machine, we’ll buy our groceries here at the same time. Having these machines is a competitive advantage. Customers think it's fun. Everyone wants to try it out.”
A new record with TOMRA R1 and Air Solution
OBS Lillestrøm is the store that collects the largest number of empty containers in Norway. Since the installation of TOMRA R1 in 2018, the store has been breaking records year after year.
In most stores with reverse vending machines, the collected containers end up in recycling bags which must be manually loaded onto return trucks by store staff. At OBS Lillestrøm, the process is now fully automated. Workers no longer need to spend time packing away the containers in the backroom. The new Air solution in combination with TOMRA R1, means containers are sucked through a pipe that goes directly into a container outside the store, which is then collected once per week and driven to Infinitum’s facility.
Marcus Løkkeberg is very satisfied with this solution. “It is a much smoother process in the back. With the huge quantities of cans and bottles we receive, handling the sacks and taking them out for collection had got to be a lot of work. We no longer need to do any of that, as everything is automatic. It also means less mess for the people working here and makes things even more efficient for the customers. I think some people come here because this is where they have the very best deposit return experience,” says Løkkeberg.
Thanks to this new solution, OBS Lillestrøm was able to take advantage of an even greater bottle return capacity and break Norway’s record for the largest number of bottles and cans returned, fourth year running. And, with 8.2 million containers collected, a new record has been set!
- 2019: 4.4 million containers collected
- 2020: 6.4 million containers collected
- 2021: 7.7 million containers collected
- 2022: 8.2 million containers collected