Customers are drawn to the improved recycling experience it offers, which eliminates the need for manual handling of bottles and cans. The simplicity and speed of the TOMRA R1 machine can be attributed to the innovative TOMRA Flow Technology. This advanced feature utilizes 360-degree instant recognition, allowing it to scan and register up to 100 containers within a matter of seconds.
The machine has received high praise from customers who are thrilled to have such an innovative solution in Haarby. The machine's popularity has even attracted customers from distant areas, giving SuperBrugsen Haarby a competitive advantage over other stores. The reverse vending machine is a customer magnet and, Martin says, “TOMRA R1 is the code word if you want customer growth.”