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Case Studies

Don't just take our word for it — see what our customers, users and partners have to say about their experience with TOMRA.

TOMRA has delivered reverse vending solutions since 1972 to help all stakeholders in the of return empty beverage containers for recycling. Here are some case studies providing a look at how our customers, users and partners have experienced TOMRA's reverse vending solutions and service.


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15 April 2021

The Red Cross’s recycling lottery becomes pillar of support for humanitarian work


NORWAY: The recycling lottery has become a major contributor to the Norwegian Red Cross, and a great success for owner Olav Thon Group and collaboration partner TOMRA. The lottery brings together the excitement of a game, protecting the environment, and supporting a charity making an impact.

18 March 2021

Recycling hero, 10-Cent Tom, contributes to climate action by collecting beverage containers in his community

Gold Coast, Australia: Teenage entrepreneur, Tom Pirie, uses the Queensland deposit return scheme to build his own business, save up for a house and encourage his community to take part in climate action.

22 January 2021

K-Citymarket Forssa sees a doubling in store's bottle return volumes


Forssa, FINLAND: The end of 2020 marked a new milestone for K-Citymarket Forssa. K-Citymarket implemented TOMRA’s new R1 reverse vending machine to their store, and saw their bottle return volumes double.

15 January 2021

K-Citymarket in Turky breaks bottle return world record with TOMRA R1

Turku, FINLAND: The TOMRA R1 has landed at the K-Citymarket store in Kupittaa, Turku. The world record for bottle returns was set there in October 2020, through the newest flagship reverse vending machine in the TOMRA family.

24 September 2020

"Cans For Koalas" recycling appeal helps Australian wildlife recover from devastating bushfires

AUSTRALIA: More than 1 billion animals perished as a result of devastating bushfires and months of drought in Australia, and millions of other animals have been left homeless. World Wildlife Fund – Australia joined together to launch the “Cans for Koalas” recycling fundraising appeal to, help Australian wildlife recover from these disasters.

27 May 2020

MaxiMat Töcksfors attracts customers with TOMRA R1, the latest revolution in reverse vending 

Töcksfors, SWEDEN: MaxiMat Töcksfors is one of the first customers worldwide to make recycling more WOW for their customers with the new TOMRA R1 multi-feed reverse vending machine (RVM). Since the installation of the pilot in March 2019, MaxiMat has been offering their customers a mess-free, easy recycling experience.  

24 February 2020

"Bottles For The Bush" appeal aids rural communities during Australia’s devastating bushfires and drought

New South Wales and Queensland, Australia: When Australia was battling devastating bushfires and drought in late 2019 and early 2020, recyclers in New South Wales and Queensland could help by donating the refund from their empty drink containers to the Bottles For The Bush appeal. 100% of funds would go to Rural Aid to buy food, water and hay for struggling rural communities.

09 January 2020

Plus One Bottle Depot improves customer experience and operations by automated system 

Grande Prairie, CANADA: The Plus One bottle depot owned by Signature Support Services, joined forces with TOMRA Expert Line, E3 High Speed. The modular counting and sorting system for beverage container creates a fast, efficient and friendlier environment for both the Plus One bottle depot and their customers, as well as helping to protect the environment.

30 September 2019

Ayyo positions for the future with an easy and fast recycling solution

Essen, GERMANY: The trading company Ayyo have a positive and profitable experience with the TOMRA Expert Line, E1 Rücknahmezentrum, a modular beverage container counting and sorting system for recycling. This gives them peace of mind with a system they can rely on.

01 July 2019

First official Seabin launches in Sydney Harbour to clean up marina litter

Sydney, AUSTRALIA: A passion for the oceans and the worrying rise of marine litter drove two friends to design a groundbreaking new approach to cleaning up the world’s marinas – before the debris makes its way out to pollute the seas.

22 January 2019

The ‘return-to-retail’ collection model for container deposit schemes

As consumption of beverage containers and plastic pollution rises worldwide, more and more regions are seeking to implement container deposit schemes to drive recycling. Legislators have many options for designing their deposit models, and an approach that has achieved impressive return rates is ‘return-to-retail’ collection, where stores selling beverages receive those containers back for recycling.

24 August 2018

Take 3 For The Sea has a simple solution to marine litter that’s taken the world by storm

Sydney, AUSTRALIA: Three Australian surfers and environmentalists Roberta Dixon-Valk, Amanda Marechal and Tim Silverwood were frustrated with how much plastic litter they saw when visiting the beach. So they came up with a simple idea for how people could make a difference to the amount of plastic pollution ending up in the oceans. 

09 August 2018

Addison Road Community Centre drives food and container recycling

Sydney, AUSTRALIA: The Addison Road Community Centre located in Marrickville, New South Wales, Australia has a 9-acre site hosting 23 organizations and 67 artists. The goal for the center is to help as many people as they can and encourage people to recycle both food and their plastic. 

20 June 2018

Central Shop Rite brings customers a total reverse vending package

Michigan, USA: Central Shop Rite has become one of the first customers worldwide to introduce the Smarter TOMRA System: a complete package of proven reverse vending machine technology, digital innovation and unbeatable service. 

13 June 2018

Lithuania exceeds container return expectations in new state-of-the-art deposit system

LITHUANIA: TOMRA supported in implementing Lithuania's new container deposit system, launched in 2016 with a tight ramp-up timeframe. The roll-out represented the first time TOMRA worked with a “throughput” model in Europe. Lithuania's program has exceeded expectations, with 91.9% of all beverage containers returned for recycling by the end of 2017. 

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