Jersey Royal

customer story

Jersey Royal, United Kingdom

Located just north of France, the beautiful British isle of Jersey is home to Britain’s most celebrated potato – the Jersey Royal. The first to harvest every year, this tiny spud heralds the beginning of a new potato season and is famous for its distinctive flavour and nutty taste

Claiming Protected Designation of Origin (PDO) status which safeguards it against imitations, the Jersey Royal truly is one of a kind. The Jersey Royal Company, the island’s largest grower and packer of Jersey Royal new potatoes, trialled the TOMRA 5A with excellent results – as you’ll see in the video, implementing optical sorting has improved quality, increased capacity and equipped operators with the technology needed to boost efficiency in the face of industry challenges such as the declining availability of seasonal labour.

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Operational costs continue to increase, and every little saving makes a difference. Our automation works smarter, wastes less, and optimizes your lines to ensure quality is consistent and potential recalls are a thing of the past.

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