Man returning reusable cup at an automated machine at an arena

Arenas and stadiums


Reuse at event speed

Keep crowds moving with TOMRA Throw&Go™ – the fast, no-queue return solution built for arenas and stadiums. Guests simply throw and go, with refunds paid directly to their card, while fraud-proof cup activation reduces risk of theft and damage. Reuse at event speed. 

Key benefits: 

  • As easy as single-use
  • Built for big crowds
  • Deposit-return incentive
  • Refund to card or closed-loop
  • Integrates with any POS
  • Fraud proof  

Solution components: 

  • TOMRA Throw&Go™ collection unit
  • TOMRA Throw&Go™ Barplate
  • Reusable cups with RFID chip
  • TOMRA Reuse Digital Platform
Reusable cups placed on a banister at a football stadium

Intility Arena - Oslo, Norway

Norway’s first full arena to go full-scale reusable with a TOMRA Reuse system, Intility Arena now offers guests an end-to-end convenient and seamless reusable cup experience. No queues at the exit thanks to the TOMRA Throw&Go™ functionality.
Man returning reusable cup at an automated machine at an arena

Norway Cup - Oslo, Norway

One of the world’s largest youth football tournaments gathers 30,000 players and thousands of coaches, parents and guardians for 10 days in Oslo in summer. Together with partners and with municipal support, TOMRA Reuse provided a reusable system for fresh-brewed coffee.
Birds eye view of football fields and main stage at Norway Cup

Let's talk reuse

Interested in learning more about how our reuse system could be applied at an arena?
Louise Petri, Segment Manager, TOMRA Reuse
Louise Petri, Segment Manager, TOMRA Reuse