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TOMRA has joined Recycling Europe, Plastics Recyclers Europe and Zero Waste Europe in calling on the European Commission and co-legislators to recognize the circular economy as a central pillar of the EU's Industrial Accelerator Act (IAA).
Read more about TOMRA's position on the IAA
Germany has the world’s largest and highest-performing deposit return scheme, achieving a record 98% return rate on eligible single-use drink containers, owing to the system’s meaningful deposit value and convenient network of return locations.
See Germany's results
TOMRA has strengthened its long-standing collaboration with the Ellen MacArthur Foundation , reinforcing a shared ambition to accelerate the transition to a circular economy and scale solutions that deliver real-world impact.
TOMRA steps up Partnership with Ellen MacArthur Foundation to accelerate circular solutions for plastics
Two TOMRA Reuse return machines installed at Freiburg Central Station mark a first for Germany: automated returns integrated into an existing urban reusable system. Together with the established RECUP network, the machines offer consumers a new, convenient way to return their cups - without needing to find a participating café.
Read more about the Freiburg reuse solution
TOMRA Recycling has unveiled a breakthrough AI-native platform from PolyPerception and introduced three new deep learning applications for its award-winning GAINnext™ technology. The innovations were presented at IFAT 2026 in Munich and PRSE in Amsterdam, highlighting the company’s continued focus on advancing AI driven sorting solutions. The announcement coincides with TOMRA increasing its investment in PolyPerception to a 51% majority stake, closing the loop between real-time stream data and physical sorting action.
Learn more about TOMRA’s intelligent sorting technologies and connected recycling solutions
Anika Jovik steps into the role as Executive Vice President (EVP) of Strategy, bringing more than 20 years of international leadership experience with her.
Anika Jovik joins TOMRA's executive leadership team as new EVP of Strategy
TOMRA today released its Annual Report for 2025, titled “Circular Foundations.” The report outlines how the company advanced circular solutions in a year marked by geopolitical turbulence and economic uncertainty, while continuing to strengthen its technological and organizational foundations for longterm value creation.
TOMRA Annual Report 2025
What does a city that has cracked the reuse puzzle actually look like? Recently, 80 of Europe's leading sustainability experts traveled to Denmark to find out — and what they found promises to accelerate plans across the continent.
Read more about the Aarhus field trip
