Boosts return volumes and attracts new customers with TOMRA R2
Lillehammer, Norway – Coop Mega Lillehammer has achieved impressive results following the installation of the TOMRA R2 reverse vending machine. With a 159.4% increase in return volumes and a 32% rise in customer sessions, the store has not only improved the customer experience but also attracted new customer groups.
A completely new experience with TOMRA R2
Previously, customers had to insert bottles and cans one at a time. TOMRA R2 allows customers to pour entire bags of bottles and cans into the machine at once, making the process up to three times faster compared to traditional reverse vending machines.
It’s a completely different world! With TOMRA R2, customers can pour the entire bag into the machine at once – it doesn’t get any easier, they love it.
Efficient technology that reduces waiting time
One of TOMRA R2's most appreciated features is its dual-chamber system for storing drink containers in the backroom , allowing container storage bags to be replaced without stopping the machine. This is an improvement for both store staff and customers, who no longer face unnecessary waiting times.
If maintenance is needed, staff can easily check the backroom screen, where clear instructions guide them to resolve issues quickly. Staff at Coop Mega Lillehammer have praised the machine for being both fast and user-friendly, simplifying their daily operations.
What I like most about the machine is its dual chambers. We can change the bags without stopping the machine, which saves time and reduces queues!
More than doubled return volumes and new customer groups
The results speak for themselves – after just two months with TOMRA R2, Coop Mega Lillehammer has achieved:
- 159.4% increase in return volumes
- 32% more customer sessions
A new customer group has also emerged:, businesses that collect large volumes of empty bottles and cans and choose Coop Mega Lillehammer to recycle. The store’s fast and efficient process sets it apart as the preferred destination for bulk recycling in the region.
“We’re seeing more and more businesses coming here to recycle. I believe it’s because we are the only store in the area with such an efficient recycling solution,” says Nordkvelde.
TOMRA R2: An investment that delivers results
With TOMRA R2, the store has made recycling easier for both private individuals and businesses. The increased return volumes and customer traffic provide clear economic benefits, while the machine’s user-friendly technology streamlines daily operations for store staff. With TOMRA R2, we offer fast, clean, and practical recycling – a solution that both customers and employees appreciate,” concludes Nordkvelde.
Do you want to make recycling faster and more efficient in your store?
Discover how TOMRA R2 can make a difference for your business today.
Reverse vending systems
TOMRA R2
-
Accepts cans and plastic bottles
-
Modular system
-
No batch size, just continuous feed
