What is Extended Producer Responsibility (EPR)?
“At P&G we are making packaging with the ‘next life’ in mind to help drive a more robust circular economy. We must increase the supply of high-quality recycled plastic to enable the industry to deliver on this vision,” says Gian De Belder, Procter & Gamble (P&G) Technical Director, R&D Packaging Sustainability. “The innovative new approach that TOMRA and Borealis are taking shows potential to step-change both the quantity and quality of PCR available for our brands and help us to achieve our 2030 goal to reduce our use of virgin plastic in packaging by 50%, or 300 kilotonnes annually. Early tests of the material look very promising!”
“At Henkel, we want to reduce fossil-based virgin plastic to 50 percent by 2025 – for example, by increasing the share of recycled plastics to more than 30 percent globally. One major challenge towards more circular packaging is the availability of high-quality recycled plastics that can be used in the packaging of our brands,” comments Thorsten Leopold, Director International Packaging Technology Home Care at Henkel. “We are, therefore, very excited that this project brings together three proven experts along the value chain with the ambition to lift mechanical recycling to a new level.”