2025 laid the groundwork for circularity. In 2026, execution accelerates: AI‑enhanced sorting, reuse systems, expanding DRS, smarter food automation, city infrastructure, and MWS to hit targets at scale.
FAIRGROUND Festival turned up the volume on innovation during the last weekend in November, rolling out TOMRA’s Event Solution as the festival’s reusable cup system. Around 20,000 fans got to experience a fast, digital and festival-friendly “Throw’n’Go” setup when purchasing drinks and returning cups.
TOMRA Reuse has launched its event solution for reusable cups at Intility Arena in Oslo — marking the first time TOMRA’s reuse technology is live at a major sports arena.
The new system includes a set of dedicated reusable CopoMais Lisboa cups – available in four sizes, automated return machines – where consumers can obtain a refund for the deposit paid on the cups, and a comprehensive cleaning and logistics operation to ensure cups can be used over and over again.
TOMRA is taking a leading role in driving global circularity as a Business Champion of the newly launched Global Circularity Protocol for Business (GCP). Unveiled today by the World Business Council for Sustainable Development (WBCSD) and the One Planet Network, hosted by UNEP, the GCP establishes a unified, science-based foundation to accelerate circular business transformation worldwide.
A new chapter for circular plastics in Europe begins today with the official opening of Områ, Norway’s new national facility for sorting all types of plastic packaging waste—including plastic that previously had no other option than to go to incineration.
TOMRA has joined a coalition of global businesses in support of the Ellen MacArthur Foundation’s newly launched 2030 Plastics Agenda for Business, a bold new action plan against plastics.
A new report published by Mepex shows that centralized sorting of plastic waste provides the greatest climate benefit and is the most cost-effective solution for reducing CO₂ emissions.
TOMRA, the global technology leader in sensor-based solutions for optimal resource productivity, announces its financial results for the third quarter 2025.
TOMRA has today announced an order for 3,000 reverse vending machines (RVMs) to be supplied to Dino Polska, one of Poland’s largest retail chains.
TOMRA has entered into an agreement to acquire C&C Consolidated Holdings, LLC (“C&C”), a leading provider of "bag drop" solutions for collection and processing of beverage containers in the United States, operating under the CLYNK brand.
Norwegian startup HØINE took first place in the pitch competition Circular Creativity at Arendalsuka 2025, organized by NG Nordic and TOMRA in collaboration with Startuplab and Sirk Norge.
On 7 September, 2025, TOMRA submitted its response to the Norwegian government’s hearing on the expert group report “Ikke rett fram” (“Not a Straight Path”).
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