TOMRA Group news 2025
Circular technology trends in 2026: turning preparation to action
2025 laid the groundwork for circularity. In 2026, execution accelerates: AI‑enhanced sorting, reuse systems, expanding DRS, smarter food automation, city infrastructure, and MWS to hit targets at scale.
Explore the trends for 2026
TOMRA Reuse keeps the beats clean at FAIRGROUND Festival 2025
FAIRGROUND Festival turned up the volume on innovation during the last weekend in November, rolling out TOMRA’s Event Solution as the festival’s reusable cup system. Around 20,000 fans got to experience a fast, digital and festival-friendly “Throw’n’Go” setup when purchasing drinks and returning cups.
Get the beat on the FAIRGROUND cup solution
TOMRA Reuse debuts its next-generation event solution at Intility Arena
TOMRA Reuse has launched its event solution for reusable cups at Intility Arena in Oslo — marking the first time TOMRA’s reuse technology is live at a major sports arena.
Read more about our event solution at Intility Arena
Citywide reusable cup system CopoMais launches in Lisbon
The new system includes a set of dedicated reusable CopoMais Lisboa cups – available in four sizes, automated return machines – where consumers can obtain a refund for the deposit paid on the cups, and a comprehensive cleaning and logistics operation to ensure cups can be used over and over again.
Read more about the CopoMais launch
TOMRA champions circular economy as Global Circularity Protocol launches at COP30
TOMRA is taking a leading role in driving global circularity as a Business Champion of the newly launched Global Circularity Protocol for Business (GCP). Unveiled today by the World Business Council for Sustainable Development (WBCSD) and the One Planet Network, hosted by UNEP, the GCP establishes a unified, science-based foundation to accelerate circular business transformation worldwide.
Read more about the GCP
Official opening of “Områ” transforms Norway’s plastic recycling capability
A new chapter for circular plastics in Europe begins today with the official opening of Områ, Norway’s new national facility for sorting all types of plastic packaging waste—including plastic that previously had no other option than to go to incineration.
Read more about the opening of Områ
TOMRA joins global leaders in supporting Ellen MacArthur Foundation’s 2030 Plastics Agenda to accelerate circular transformation
TOMRA has joined a coalition of global businesses in support of the Ellen MacArthur Foundation’s newly launched 2030 Plastics Agenda for Business, a bold new action plan against plastics.
Learn more about the 2030 Plastics Agenda
New report shows centralized waste sorting delivers the greatest climate benefit
A new report published by Mepex shows that centralized sorting of plastic waste provides the greatest climate benefit and is the most cost-effective solution for reducing CO₂ emissions.
more about centralized sorting
Muted quarter due to phasing of new Collection markets and continued weak market in Recycling
TOMRA, the global technology leader in sensor-based solutions for optimal resource productivity, announces its financial results for the third quarter 2025.
Third Quarter 2025 Results Announcement
TOMRA receives large reverse vending machine order from leading polish retailer Dino Polska
TOMRA has today announced an order for 3,000 reverse vending machines (RVMs) to be supplied to Dino Polska, one of Poland’s largest retail chains.
About the reverse vending machine order
TOMRA acquires collection solution provider C&C Consolidated Holdings, LLC
TOMRA has entered into an agreement to acquire C&C Consolidated Holdings, LLC (“C&C”), a leading provider of "bag drop" solutions for collection and processing of beverage containers in the United States, operating under the CLYNK brand.
about the C&C Consolidated Holdings, LLC acquisition
HOINE wins startup pitch competition at Arendalsuka
Norwegian startup HØINE took first place in the pitch competition Circular Creativity at Arendalsuka 2025, organized by NG Nordic and TOMRA in collaboration with Startuplab and Sirk Norge.
Read more about the competition
TOMRA's response to Norway's Expert Group Report on the circular economy
On 7 September, 2025, TOMRA submitted its response to the Norwegian government’s hearing on the expert group report “Ikke rett fram” (“Not a Straight Path”).
Read more about TOMRA's response
New EVP Recycling
Lars Enge, the new EVP of TOMRA Recycling, has been a vital part of the leadership since joining as EVP of Group Strategy in March 2022.
Read more about the new EVP Recycling
TOMRA presents a holistic approach to full plastics circularity at K 2025
At K 2025, TOMRA presents recycling, collection, reuse, and feedstock innovations, showcasing holistic solutions that drive plastics circularity and resource efficiency.
Read more about K 2025
Lisbon becomes first European capital with city-wide reusable cup system
Landmark partnership between the City of Lisbon, TOMRA and the Portuguese hospitality association AHRESP aims to cut litter and emissions with smart deposit return system. The system could remove thousands of littered cups from Lisbon's public spaces - every night.
Read more about the pilot
TOMRA Unveils Automated Collection Point for Reusable Takeaway Food Packaging
TOMRA’s Rotake system now accepts reusable food boxes, bowls and cups — and refunds deposits instantly to consumers’ mobile wallets or credit cards.
more about Reusable Takeaway Food Packaging
TOMRA unveils two solutions to support circularity at Reuse Economy Expo in Paris
TOMRA will unveil two solutions at this year’s Reuse Economy Expo Fair in Paris (May 26–27), showcasing its continued commitment to advancing reuse and circularity in packaging systems.
Reuse at Economy Expo in Paris
TOMRA Spearheads Coalition of Stakeholders to Demand Inclusion of Circularity Provisions in EU Clean Industrial Funding Framework
Key figures within the EU Plastic Recycling Industry and others have joined forces to raise alarm over the European Commission’s draft Clean Industrial State Aid Framework, citing a critical lack of support for circularity measures.
More Information
Introducing Områ: Norway's new national plastic sorting facility
The new plastic sorting facility in Norway jointly owned by TOMRA and Plastretur is given a new name, Områ, as it gets set to begin its commissioning process.
Read more about the Områ facility
Fourth Quarter 2024 Results Announcement
TOMRA announces its financial results for the fourth quarter 2024.
Fourth Quarter 2024 Results Announcement
Packaging's next chapter: The PPWR and the power of reuse
Packaging waste has been a major roadblock on the path to a circular economy, but the proposed Packaging and Packaging Waste Regulation (PPWR) is set to change that.
Read more about packaging's next chapter
Recycled content targets: What the PPWR means for packagings future
The Packaging and Packaging Waste Regulation (PPWR) will set a new bar for circularity by introducing groundbreaking targets for recycled content in plastic packaging.
Recycled content targets for 2030 and 2040
Stronger packaging smarter recycling: The PPWRs impact
Part of the Packaging and Packaging Waste Regulation (PPWR) is about transforming how we approach packaging from design to disposal.
Read more about Stronger packaging, smarter recycling
TOMRA EVP TOMRA Recycling announces retirement
EVP and Head of TOMRA Recycling Dr. Volker Rehrmann has decided to retire, effective 31 May 2025, after a remarkable career pioneering optical systems for waste sorting within the recycling industry.
TOMRA EVP TOMRA Recycling announces retirement