TOMRA Group news 2026
Business coalition calls on EU to ensure timely and effective implementation of PPWR
In a letter sent to the presidents of the European Commission, European Parliament and European Council, a broad coalition of more than 120 businesses and industry associations have called on the EU to ensure that the Packaging and Packaging Waste Regulation (PPWR) delivers on its objectives and supports a strong, competitive, and sustainable circular plastics value chain in Europe.
Read more about the letter to the EU leadership
Automated cup returns come to Freiburg
Two TOMRA Reuse return machines installed at Freiburg Central Station mark a first for Germany: automated returns integrated into an existing urban reusable system. Together with the established RECUP network, the machines offer consumers a new, convenient way to return their cups - without needing to find a participating café.
Read more about the Freiburg reuse solution
TOMRA steps up Partnership with Ellen MacArthur Foundation to accelerate circular solutions for plastics
TOMRA has strengthened its long-standing collaboration with the Ellen MacArthur Foundation , reinforcing a shared ambition to accelerate the transition to a circular economy and scale solutions that deliver real-world impact.
TOMRA steps up Partnership with Ellen MacArthur Foundation to accelerate circular solutions for plastics
Anika Jovik joins TOMRAs executive leadership team as new EVP of Strategy
Anika Jovik steps into the role as Executive Vice President (EVP) of Strategy, bringing more than 20 years of international leadership experience with her.
Anika Jovik joins TOMRAs executive leadership team as new EVP of Strategy
TOMRA publishes Annual Report 2025 Circular Foundations
TOMRA today released its Annual Report for 2025, titled “Circular Foundations.” The report outlines how the company advanced circular solutions in a year marked by geopolitical turbulence and economic uncertainty, while continuing to strengthen its technological and organizational foundations for longterm value creation.
TOMRA Annual Report 2025
TOMRA wins the Norwegian Export Prize 2025
Norway's most prestigious export award recognizes TOMRA's decades of turning a simple idea – automated bottle sorting – into technology transforming global value chains
TOMRA wins the Norwegian Export Prize 2025
Remembering Petter Planke
It is with great sadness that we received the news that Petter Planke, who founded TOMRA together with his brother Tore, passed away on 25 February 2026 at the age of 89.
Remembering Petter Planke