TOMRA champions circular economy as Global Circularity Protocol launches at COP30
As the first globally harmonised voluntary framework of its kind, the GCP empowers companies of all sizes to measure, manage, and communicate their circular performance and impacts across value chains. By providing a clear, credible approach to tracking progress, it helps businesses embed circularity at the core of their strategies and operations.
TOMRA has held the role of a Business Champion since September 2024. As a global leader in resource recovery and sorting solutions, it has shared experience of best practice and real-life challenges to help shape how businesses implement and report on circularity.
Developed with over 150 experts from 80+ organizations, the GCP aligns with leading global standards, and enables credible, comparable reporting – supporting companies in meeting rising regulatory and stakeholder expectations.
TOMRA’s extensive experience in sorting technology and resource efficiency firmly establishes it as a frontrunner in the circular economy. Reinforcing this commitment, Tove Andersen, President and CEO of TOMRA, emphasized the impact the GCP will have:
“The GCP represents a significant step forward in aligning businesses around measurable, scalable circularity action. At TOMRA, we’re proud to champion this initiative and are fully committed to helping shape and implement the standards it sets. By creating a shared framework for progress, the GCP will accelerate the shift from intention to impact – driving systemic change and informing policies that advance a circular economy.”
Peter Bakker, President and CEO of WBCSD, added:
“The Global Circularity Protocol for Business sets a new benchmark for corporate performance and accountability. The GCP packs a serious punch. An Impact Analysis has revealed that the GCP could enable 100–120 billion tonnes of cumulative material savings by 2050 – equivalent to one year’s current global material consumption. And let’s not overlook the potential for accelerated emissions reduction. Adoption of the GCP could deliver 67–76 gigatons of CO₂ equivalent avoided by 2050, or about 1.3–1.5 times current annual global emissions.”
The launch of the GCP at COP30 marks a major milestone in advancing global collaboration toward a truly circular, regenerative economy – one in which TOMRA continues to play a leading role.
About TOMRA
Founded in Norway in 1972, TOMRA leads the resource revolution through advanced collection and sorting systems that optimize resource recovery and minimise waste. Today, TOMRA employs 5,000 people worldwide and operates across recycling, mining, and food sorting industries, with solutions deployed in over 100 markets.
About WBCSD
The World Business Council for Sustainable Development (WBCSD) is the leading community of over 250 global businesses making sustainability performance a key driver for competitiveness. Established in 1995, WBCSD is a non-profit member-led organization that connects business leaders through all sectors and major economies, and creates the tools and frameworks to scale collective impact, drive cross-sector innovation, and shape an ambitious, enabling policy agenda. We operate from seven offices worldwide – in Geneva, New York, Chicago, Amsterdam, London, Singapore and Wuhan – enabling collaboration across value chains and geographies. Together with our members, we are rewiring economic and financial systems to support the transition to a net-zero, nature-positive, and equitable future that creates business value.
About UNEP OPN
The One Planet network is a global community of practitioners, policymakers and experts, including governments, businesses, civil society, academia and international organisations, that implements the 10-Year Framework of Programmes on Sustainable Consumption and Production and works towards achieving SDG 12: ensuring sustainable patterns of consumption and production. It is comprised of thousands of individual members; four programmatic areas of excellence; and over 140 national focal points for sustainable consumption and production within country governments. Serving as the secretariat of the 10YFP, the United Nations Environment Programme facilitates the One Planet network. The One Planet network inspires a global movement for sustainable consumption and production, facilitating collaboration, cooperation and coordination to increase our combined knowledge, effectiveness and impact.
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