TOMRA joins global leaders in supporting Ellen MacArthur Foundation’s 2030 Plastics Agenda to accelerate circular transformation
The agenda builds on a decade of progress toward a circular economy to bend the curve on virgin plastics, and calls for companies to work together to shape regulation, lower transition costs, and accelerate transformation. It outlines what is needed to achieve circularity for plastics, highlighting three key levers for action:
- Collective advocacy to shape ambitious, effective policy.
- Collaborative action to share risks, costs, and innovation in tackling systemic barriers.
- Aligned individual action within companies to accelerate change and inspire broader market transformation.
Alongside the report, TOMRA joins a group of businesses reaffirming their support for the Ellen MacArthur Foundation, as a signatory of the Global Commitment 2030 alongside Amcor, Borealis, Colgate-Palmolive, Danone, L’Oréal, Nestlé, SC Johnson, PepsiCo, and Unilever.
The Global Commitment, launched in 2018 by the Foundation and the United Nations Environment Programme has mobilised over 1,000 organisations behind a common vision. Collectively, the initiative has avoided 14 million tonnes of virgin plastics, the equivalent of 1.8 trillion plastic bags or saving one barrel of oil every second. They have also tripled their use of recycled content and eliminated billions of problematic packaging items.
However, the Ellen MacArthur Foundation highlights major challenges that still remain, with 80% of the market yet to step forward. The 2030 Plastics Agenda calls for mainstreaming proven solutions, addressing systemic barriers, and creating enabling government policy that aligns incentives with circular outcomes.
TOMRA has worked with circular value chains for more than fifty years and has seen the underlying drivers for change strengthen over the past decade.
While regional and national legislation partially address the challenge, effective and holistic national, regional and international frameworks still need to be strengthened. Despite this, the business community increasingly invests in circularity as a priority climate action, positioning themselves for competitive advantage, reduced risk and new business opportunities in the near future.
“Together with the Ellen MacArthur Foundation and member organizations, we look forward to continuing the enablement of a global circular shift for plastic and plastic waste as a 2030 Global Commitment signatory,” she added.
“Many business leaders ask me what comes next. My answer is simple: don’t wait,” said Rob Opsomer, Executive Lead for Plastics and Finance at the Ellen MacArthur Foundation. “The companies that act now can help shape effective policies and make circular solutions the new normal.”
Global market perspective
Global Commitment business signatories, have outperformed the market across nearly all target areas where comparable data exists, even if not all targets will be met.
For more information
Visit the Ellen MacArthur Foundation’s website: 2030 Plastics Agenda for Business
About TOMRA
Founded in Norway in 1972, TOMRA leads the resource revolution through advanced collection and sorting systems that optimize resource recovery and minimize waste. Today, TOMRA has 5,000 employees worldwide and operates across recycling, mining, and food sorting industries, with solutions deployed in over 100 markets.
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