
Simply Recycle enhances returns and convenience with TOMRA Expert Line
FAIR OAKS, CALIFORNIA: Simply Recycle, a leading CRV (California Refund Value) redemption center, has revolutionized its recycling operations by implementing TOMRA’s Expert Line technology. Facing long waiting times, manual sorting challenges, and an increasing demand for a more convenient recycling experience, Simply Recycle sought an innovative solution. The integration of TOMRA’s automation technology has streamlined the process, improving efficiency, enhancing customer satisfaction, and creating a safer work environment.
Transforming recycling with automation
Before upgrading to TOMRA’s Expert Line, Simply Recycle faced inefficiencies common in traditional recycling centers: manual sorting, long processing times, and operational bottlenecks. With the introduction of TOMRA’s bulk-feed technology, customers can now deposit mixed recyclables without pre-sorting. The system automatically identifies, counts, and sorts materials, significantly reducing processing time and manual labour.
TOMRA’s technology has completely transformed the way we operate. Customers love the speed and ease of use, and our employees benefit from a safer, more efficient process.

Key benefits of TOMRA Expert Line
- Faster processing: Bulk-feed technology eliminates the need for pre-sorting, reducing wait times and improving throughput
- Customer convenience: Customers can quickly deposit recyclables and receive an accurate refund without manual handling
- Increased efficiency: Automation reduces operational workload, allowing staff to focus on customer service
- Hygiene and safety: Employees no longer need to handle recyclables directly, ensuring a cleaner and safer environment
- Higher return rates: Experience increased customer engagement and participation in recycling


Drive efficiency and improve customer experience
Simply Recycle offers TOMRA bulk-feed technology that enables customers to deposit large quantities of unsorted recyclables quickly and efficiently. TOMRA single-feed reverse vending machines provide a simple, user-friendly return option for those with smaller amounts of recyclables. Additionally, TOMRA’s bag drop system allows for contactless drop-offs, with electronic payment processing within 48 hours. “We just drop the material and the technology handles everything!” says Ivan Pislar, owner of Simply Recycle
Simply Recycle’s investment in TOMRA’s Expert Line sets a new benchmark for modern CRV redemption centers. By prioritizing automation and customer convenience, the facility has significantly improved the recycling experience while optimizing its operations.
I want these to be in all the major cities in California, and just all throughout the state – because once people come to us or a depot-style center like this powered by TOMRA, they’re not going to want to go back to the old centers!

Simply Recycle owner Ivan Pislar strongly recommends TOMRA’s solutions for other recycling operators, and envisions a future where automated systems become standard across California. As more redemption centers look to modernize their operations, Simply Recycle serves as a powerful example of how TOMRA’s technology can drive efficiency and improve customer experience.
For more information on TOMRA’s Expert Line solutions, check out TOMRA Expert Line.
