Whilst at Rehrig he excelled in his sales roles and more recently led a commercial team for the company in North America as commercial director. Rhoad’s role at TOMRA will be to help and improve the capacities and general structure of the current recycling system.
“Over the years I have developed a passion for recycling and for business. What makes this sector so special are the contacts that exceed business relationships and turn into friendships. TOMRA is at the vanguard of the circular economy and is working towards closing the circle. I see a huge growth potential for our leading sorting technologies in this sector in the Americas,” says Rhoad. “Our commercial team has a wide range of sorting technology to offer as well as its experience in applications, which enables TOMRA to work as a partner with its clients from the start to the end of the process. While doing so, TOMRA never loses sight of the objective to achieving specific purity and processing capacity targets. By supporting our clients above and beyond the actual sale, our service team works directly with our clients to ensure the equipment functions with optimized efficiency.”