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Success Story Turpan Hongyu Foodstuff Co., China

Turpan Hongyu Foodstuff Co., Ltd. specializes in the processing of high quality raisins, sunflower seeds, pumpkin seeds and walnuts, to ensure food safety and eliminate cross-contamination. Over 90 percent of business revenue comes from export markets. Turpan Hongyu is one of China’s food exporters that benefits from TOMRA’s effective sorting solutions. Because of its utilization of TOMRA, the company reports year-on-year continuous revenue growth.

26 April 2018

HONGYU: QUALITY IS THE CORNERSTONE FOR BUSINESS GROWTH IN THE INTERNATIONAL MARKET

Being active in the export market, Hongyu knows that one consumer complaint can cause a massive product recall and potentially halt future business growth. That’s why understanding the strict food safety regulations and high expectations of the major food importing countries is a top priority for Hongyu. The company implements prevailing international quality standards, such as BRC, GMP and Vendor Assurance Program, by using cutting-edge sorting technology.

Hongyu came across TOMRA’s optical sorting equipment after struggling to find the right solution for a significant period. After evaluating the return on investment and the technical advantage of TOMRA’s solution, Hongyu decided to invest in a TOMRA Helius sorter for the sorting of sunflower seeds, pumpkin seeds and walnuts. The reliable performance of the sorter convinced Hongyu that TOMRA was the right choice and TOMRA can be the long-term partner to achieve sustainable business development.

SORTING ENSURES QUALITY FOR EXPORT MARKETS

Turpan Hongyu is one of China’s food exporters that benefits from TOMRA’s effective sorting solutions. Because of its utilization of TOMRA, the company reports year-on-year continuous revenue growth.

Since the installation of the Helius sorter, Hongyu has been able to maintain its product quality at a consistent high level, thereby, increasing the number of repeat customers in the export business.

Impressed with the performance of the TOMRA machine, and driven by continuous quality improvement program in its expanded raisin processing lines, Hongyu introduced another two Helius sorters from TOMRA. The Helius can effectively remove defect products and foreign matters such as glass, plastics, stem, and stones. The solution’s optical detection of many parameters, such as color, structure, texture and shape, safeguard the premier quality of the end product.

“To address the high quality requirements that seemed to be demanding and even impossible to meet, we bought a TOMRA sorter. The performance of the machine took me by surprise. We could now pass all the quality checks by the importing countries, and it barely needed maintenance,” says Mr. Shen Xingming, General Manager of Hongyu.

“My processing line is stable and the quality of our product is consistent. This in turn, boosted the satisfaction rate of our customers in the importing countries, and has helped us to achieve a 30 percent business growth in recent years. I’m very happy that I made the decision to partner with TOMRA.”

“To address the high quality requirements that seemed to be demanding and even impossible to meet, we bought a TOMRA sorter. The performance of the machine took me by surprise. We could now pass all the quality checks by the importing countries, and it barely needed maintenance.” (Mr. Shen Xingming, General Manager of Hongyu)

 

TOMRA CARE: QUICK RESPONDING LOCAL SERVICE TEAM WITH INTERNATIONALLY ALIGNED SERVICE CONCEPT

A typical disadvantage of having an imported machine is the high communication cost, both economy-wise and time-wise. To address this challenge, TOMRA has established a strong local service network, capable of delivering all technical support from the local team, from installation, maintenance to upgrading. Hongyu has benefited from this local set-up. All communications are in Chinese, and technical support and consultation always come in a timely manner, ensuring un-interrupted production and the consistency of final product quality.

To guarantee that the sorters are installed and up and running during production seasons, TOMRA manages a spare part storage. The storage holds spare parts that can all be delivered within 24 hours on demand.

“What impressed me the most is the dedication of the local engineers. They are the most professional engineers that I have ever worked with,” explains Xingming.

“They are knowledgeable and have a lot of technical expertise, as well as a high-sense of responsibility. They are flexible and down-to-earth, and can address our problems in the local and practical way, for example, talking to our production team via WeChat. Working with TOMRA, we enjoy at the same time the benefit of cutting-edge technology from an international brand, and quick and practical service support like a local brand.”


“What impressed me the most is the dedication of the local engineers. They are the most professional engineers that I have ever worked with.” (Mr. Shen Xingming, General Manager of Hongyu)