TOMRA Group News
Anika Jovik joins TOMRAs executive leadership team as new EVP of Strategy
Anika Jovik steps into the role as Executive Vice President (EVP) of Strategy, bringing more than 20 years of international leadership experience with her.
Anika Jovik joins TOMRAs executive leadership team as new EVP of Strategy
TOMRA publishes Annual Report 2025 Circular Foundations
TOMRA today released its Annual Report for 2025, titled “Circular Foundations.” The report outlines how the company advanced circular solutions in a year marked by geopolitical turbulence and economic uncertainty, while continuing to strengthen its technological and organizational foundations for longterm value creation.
TOMRA Annual Report 2025
TOMRA wins the Norwegian Export Prize 2025
Norway's most prestigious export award recognizes TOMRA's decades of turning a simple idea – automated bottle sorting – into technology transforming global value chains
TOMRA wins the Norwegian Export Prize 2025
Remembering Petter Planke
It is with great sadness that we received the news that Petter Planke, who founded TOMRA together with his brother Tore, passed away on 25 February 2026 at the age of 89.
Remembering Petter Planke
Circular technology trends in 2026: turning preparation to action
2025 laid the groundwork for circularity. In 2026, execution accelerates: AI‑enhanced sorting, reuse systems, expanding DRS, smarter food automation, city infrastructure, and MWS to hit targets at scale.
Explore the trends for 2026
TOMRA Reuse keeps the beats clean at FAIRGROUND Festival 2025
FAIRGROUND Festival turned up the volume on innovation during the last weekend in November, rolling out TOMRA’s Event Solution as the festival’s reusable cup system. Around 20,000 fans got to experience a fast, digital and festival-friendly “Throw’n’Go” setup when purchasing drinks and returning cups.
Get the beat on the FAIRGROUND cup solution
TOMRA Reuse debuts its next-generation event solution at Intility Arena
TOMRA Reuse has launched its event solution for reusable cups at Intility Arena in Oslo — marking the first time TOMRA’s reuse technology is live at a major sports arena.
Read more about our event solution at Intility Arena
Citywide reusable cup system CopoMais launches in Lisbon
The new system includes a set of dedicated reusable CopoMais Lisboa cups – available in four sizes, automated return machines – where consumers can obtain a refund for the deposit paid on the cups, and a comprehensive cleaning and logistics operation to ensure cups can be used over and over again.
Read more about the CopoMais launch
TOMRA champions circular economy as Global Circularity Protocol launches at COP30
TOMRA is taking a leading role in driving global circularity as a Business Champion of the newly launched Global Circularity Protocol for Business (GCP). Unveiled today by the World Business Council for Sustainable Development (WBCSD) and the One Planet Network, hosted by UNEP, the GCP establishes a unified, science-based foundation to accelerate circular business transformation worldwide.
Read more about the GCP
Official opening of “Områ” transforms Norway’s plastic recycling capability
A new chapter for circular plastics in Europe begins today with the official opening of Områ, Norway’s new national facility for sorting all types of plastic packaging waste—including plastic that previously had no other option than to go to incineration.
Read more about the opening of Områ
TOMRA joins global leaders in supporting Ellen MacArthur Foundation’s 2030 Plastics Agenda to accelerate circular transformation
TOMRA has joined a coalition of global businesses in support of the Ellen MacArthur Foundation’s newly launched 2030 Plastics Agenda for Business, a bold new action plan against plastics.
Learn more about the 2030 Plastics Agenda
New report shows centralized waste sorting delivers the greatest climate benefit
A new report published by Mepex shows that centralized sorting of plastic waste provides the greatest climate benefit and is the most cost-effective solution for reducing CO₂ emissions.
more about centralized sorting
Muted quarter due to phasing of new Collection markets and continued weak market in Recycling
TOMRA, the global technology leader in sensor-based solutions for optimal resource productivity, announces its financial results for the third quarter 2025.
Third Quarter 2025 Results Announcement
TOMRA receives large reverse vending machine order from leading polish retailer Dino Polska
TOMRA has today announced an order for 3,000 reverse vending machines (RVMs) to be supplied to Dino Polska, one of Poland’s largest retail chains.
About the reverse vending machine order
TOMRA acquires collection solution provider C&C Consolidated Holdings, LLC
TOMRA has entered into an agreement to acquire C&C Consolidated Holdings, LLC (“C&C”), a leading provider of "bag drop" solutions for collection and processing of beverage containers in the United States, operating under the CLYNK brand.
about the C&C Consolidated Holdings, LLC acquisition
HOINE wins startup pitch competition at Arendalsuka
Norwegian startup HØINE took first place in the pitch competition Circular Creativity at Arendalsuka 2025, organized by NG Nordic and TOMRA in collaboration with Startuplab and Sirk Norge.
Read more about the competition
TOMRA's response to Norway's Expert Group Report on the circular economy
On 7 September, 2025, TOMRA submitted its response to the Norwegian government’s hearing on the expert group report “Ikke rett fram” (“Not a Straight Path”).
Read more about TOMRA's response
New EVP Recycling
Lars Enge, the new EVP of TOMRA Recycling, has been a vital part of the leadership since joining as EVP of Group Strategy in March 2022.
Read more about the new EVP Recycling
TOMRA presents a holistic approach to full plastics circularity at K 2025
At K 2025, TOMRA presents recycling, collection, reuse, and feedstock innovations, showcasing holistic solutions that drive plastics circularity and resource efficiency.
Read more about K 2025
Lisbon becomes first European capital with city-wide reusable cup system
Landmark partnership between the City of Lisbon, TOMRA and the Portuguese hospitality association AHRESP aims to cut litter and emissions with smart deposit return system. The system could remove thousands of littered cups from Lisbon's public spaces - every night.
Read more about the pilot
TOMRA Unveils Automated Collection Point for Reusable Takeaway Food Packaging
TOMRA’s Rotake system now accepts reusable food boxes, bowls and cups — and refunds deposits instantly to consumers’ mobile wallets or credit cards.
more about Reusable Takeaway Food Packaging
TOMRA unveils two solutions to support circularity at Reuse Economy Expo in Paris
TOMRA will unveil two solutions at this year’s Reuse Economy Expo Fair in Paris (May 26–27), showcasing its continued commitment to advancing reuse and circularity in packaging systems.
Reuse at Economy Expo in Paris
TOMRA Spearheads Coalition of Stakeholders to Demand Inclusion of Circularity Provisions in EU Clean Industrial Funding Framework
Key figures within the EU Plastic Recycling Industry and others have joined forces to raise alarm over the European Commission’s draft Clean Industrial State Aid Framework, citing a critical lack of support for circularity measures.
More Information
Introducing Områ: Norway's new national plastic sorting facility
The new plastic sorting facility in Norway jointly owned by TOMRA and Plastretur is given a new name, Områ, as it gets set to begin its commissioning process.
Read more about the Områ facility
Fourth Quarter 2024 Results Announcement
TOMRA announces its financial results for the fourth quarter 2024.
Fourth Quarter 2024 Results Announcement
Packaging's next chapter: The PPWR and the power of reuse
Packaging waste has been a major roadblock on the path to a circular economy, but the proposed Packaging and Packaging Waste Regulation (PPWR) is set to change that.
Read more about packaging's next chapter
Recycled content targets: What the PPWR means for packagings future
The Packaging and Packaging Waste Regulation (PPWR) will set a new bar for circularity by introducing groundbreaking targets for recycled content in plastic packaging.
Recycled content targets for 2030 and 2040
Stronger packaging smarter recycling: The PPWRs impact
Part of the Packaging and Packaging Waste Regulation (PPWR) is about transforming how we approach packaging from design to disposal.
Read more about Stronger packaging, smarter recycling
TOMRA EVP TOMRA Recycling announces retirement
EVP and Head of TOMRA Recycling Dr. Volker Rehrmann has decided to retire, effective 31 May 2025, after a remarkable career pioneering optical systems for waste sorting within the recycling industry.
TOMRA EVP TOMRA Recycling announces retirement
Building a circular textiles industry in America
The average US consumer discards more than 35 kg of textiles in a year. How can we turn this challenge into an opportunity? TOMRA teamed up with Accelerating Circularity and Goodwill Industries to explore solutions with US industry experts.
Building a circular textiles industry in America
TOMRA: Acquisition of leading digital waste management solution provider c-trace
TOMRA has acquired 80% of the shares in c-trace GmbH, a German leader in digital waste management solutions.
Read more about the acquisition of c-trace here
TOMRA's Science-Based Targets approved: A commitment to net- zero emissions
TOMRA, a global leader in resource optimization and circular economy solutions, is proud to announce that its Science Based Targets have been approved by the Science Based Targets initiative (SBTi).
Read more about TOMRA`s Path to Net Zero
TOMRA leads global effort in circular economy: Takes on the role as Business Champion of the Global Circularity Protocol
TOMRA has taken on the role of Business Champion for the Global Circularity Protocol for Business (GCP), and the One Planet Network (OPN) to enable accountability and address key gaps in scaling global circularity.
TOMRA leads global effort in circularity
TOMRA Capital Markets Day 2024
TOMRA continues to see strong growth opportunities with significant and tangible drivers for increased circularity. With continued technological leadership in core divisions and progress on developing adjacent opportunities, TOMRA is uniquely positioned to capitalize on this momentum and turn waste into valuable resources.
Read more about TOMRA's Capital Markets Day 2024
New report on advanced sorting and plastic circularity in Europe
A new report explores how marker and object recognition sorting technology can contribute to circularity and traceability in plastic packaging recycling in Europe.
Read more and download the report
Austria, Wales and Taiwan leading the world when it comes to rates of recycling
Norwegian Minister of Climate and Environment visits TOMRA in China
This year marks the 70th anniversary of the establishment of diplomatic relations between China and Norway. At this historical moment, the Norwegian Minister of Climate and Environment Andreas Bjelland Eriksen, led a delegation to visit China and TOMRA in Xiamen.
Read more about the visit
TOMRA signs long-term recycling feedstock supply agreements with OMV and Borealis
The agreements establish the framework for TOMRA Feedstock to provide a consistent supply of high-quality raw materials for OMV Group’s recycling operations.
Read more about the agreements
TOMRA recommends ambitious targets and legislative power to fight plastic pollution
With discussions revolving around the UN plastics treaty, TOMRA presents its strategic and pragmatic recommendations focused on enhancing waste management and fostering resource efficiency.
Read more about our recommendations
New report calls for a replacement of European waste framework directive for a materials based one, to urgently alleviate the triple planetary crisis
Eunomia’s latest report recommends replacement of Waste Framework Directive with a Materials Framework Directive, and establishment of EU-level powers on environmental taxation.
Read more about Eunomia’s materials-based EU Policy Framework
TOMRA demonstrates textile sorting at Homeboy Threads in Los Angeles
A diverse crowd of textile experts, fashion designers, policymakers, recycling specialists and waste management representatives gathered in Los Angeles on February 29th to witness fully automated textile sorting by TOMRA.
Read more about TOMRA Textiles demo at Homeboy Threads
TOMRA further strengthens its position in AI with a 25 percent stake in waste analysis start-up PolyPerception
TOMRA and pioneering waste analysis start-up PolyPerception broaden their strategic AI alliance.
Read more about TOMRA's partnership with PolyPerception
Transforming Textiles: TOMRA's new white paper presents circular value chain solutions
TOMRA, a pioneering force in automated textile sorting, presents its latest white paper titled ‘Transforming Textiles: 4 Key Beliefs to Enable Textiles Circularity’. This paper addresses the current state of the textiles industry, strategies and technologies needed for the transition to a circular value chain.
Read more about TOMRA's textiles circularity white paper
TOMRA launches system for reusable takeaway packaging
A groundbreaking initiative for reusable takeaway packaging was launched on January 17, 2024 in Aarhus, Denmark.
Read more about the Aarhus pilot launch
TOMRA joins the World Business Council for Sustainable Development
TOMRA has joined over 200 forward-thinking companies as the newest member of the World Business Council for Sustainable Development (WBCSD).
Read more about TOMRA becoming a member of WBCSD
TOMRA's swift response paves the way for normalization after cyberattack
TOMRA's CEO, Tove Andersen, reflects on lessons learned and the company's enhanced security measures.
Read more about TOMRA's path after the cyberattack
TOMRA supports the UN Plastic Pollution Treaty with 10 recommendations to improve plastic circularity
Government of Poland publishes deposit return system law
A bill to introduce a deposit return system (DRS) on beverage containers was published by the Government of Poland on September 12, 2023.
Read more about the legislation
TOMRA named Norway’s Most Innovative Business 2022-23 by InnoMag
InnoMag, in collaboration with Computerworld, names the top 25 Norwegian companies that are best-in-class in innovation.
Read more about the award
TOMRA Cyberattack 2023: Timeline, response and recovery
TOMRA discovered an extensive cyberattack against the company on July 16th affecting some of the company’s data systems. To contain the attack, selected services were disconnected. A team of internal and external resources is working around the clock to establish alternative solutions and to reestablish normal operations. Affected systems will remain offline until it is safe to operate them.
Readall about the Cyberattack here
TOMRA CEO Tove Andersen participates in NPAP Plastic Talks panel
TOMRA was invited to the National Plastic Action Partnership (NPAP) Plastic Talks in Ha Noi, Vietnam. The company's CEO and President, Tove Andersen, took part in a panel discussion with industry representatives to discuss the UN's Global Plastic Treaty.
Read more about the NPAP panel discussion
The Value of Team Spirit in Challenging Times
On Sunday I received a call no CEO wants to receive: “We have been subject to an extensive cyberattack.” Our Information Security Team was already assembled, and our Crisis Management Team was set up immediately. Since then, large teams have been working around the clock to contain the attack, keep business running and work to reestablish normal operations. We will continue to work this way until we are certain our systems are completely clean, safe and we can again deliver full services to all customers. I am very glad that we are already making progress on this.
Click here to read our CEO's letter
TOMRA partners with INEOS Styrolution and EGN to recycle post-consumer waste into food-contact polystyrene
TOMRA, the world leader in waste transformation; INEOS Styrolution, the global leader in styrenics; and EGN Entsorgungsgesellschaft Niederrhein, a leading recycling company, have today announced a ground-breaking project to convert post-consumer polystyrene (PS) waste into recycled polystyrene for food packaging applications.
more about TOMRA's partnerships
TOMRA and Aarhus City enter collaboration to create innovative reuse system
TOMRA and Plastretur sign joint venture in Norway
Norway’s first dedicated sorting plant to enable circularity of plastic packaging.
Read more about the joint venture
White Paper: 2040 vision for a sustainable future requires radical rethink on EU materials and waste policy
Rewiring our relationship with resources through the Waste Framework Directive (WFD) is vital for the EU to continue to innovate and lead the world in reaching a circular economy by 2040.
Read more about the 2040 vision white paper
TOMRA acquires 14 percent ownership stake in product traceability company Kezzler
The investment by TOMRA has been made through a combination of participation in the company’s rights issue and buying secondary shares.
Read more about the investment
TOMRA issues NOK 1 billion green bonds
On October 26th, 2022, TOMRA Systems ASA, rated A-/stable by Scope Ratings, has successfully issued a total of NOK 1 billion in new senior unsecured green bonds split between two tenors.
Read more about TOMRA's issue of green bonds
Global businesses and NGOs endorse a common vision for an ambitious global plastics treaty
Global businesses across the plastics value chain, financial institutions, and non-governmental organisations (NGOs) came together today to announce a common vision for an effective and ambitious Global Treaty to End Plastic Pollution.
Read more about the Gobal Treaty to End Plastic Pollution
Successful EPR requires five design principles
TOMRA identifies mandatory Extended Producer Responsibility (EPR) as a solution to post-consumer packaging waste.
Successful EPR requires five design principles
TOMRA is ready for the expansion of the deposit return system in Germany from January 2022
TOMRA, the international market leader for reverse vending machines, expects a significant boost to Germany’s circular economy in the new year.
TOMRA is ready for the expansion of the deposit return system in Germany from January 2022
New CEO starts at TOMRA
.jpg?hash=ea4b9b1c83308d2a159fd05be09432a42d641bf50569c4e6fa6b7cda7f4c4068&w=710&h=398&q=75&fit=crop&format=webp)
INEOS Styrolution offers mechanically recycled polystyrene
INEOS's “Styrolution® PS ECO 440” is based on TOMRA’s high-quality NIR sorting process delivering a polystyrene purity of more than 99.9%.
INEOS Styrolution offers mechanically recycled polystyrene
Achieving a circular economy with sensor-based ore sorting technology
Last March the European Commission announced its Circular Economy Action Plan as one of the main blocks of the European Green Deal.
Achieving a circular economy with sensor-based ore sorting technology