PEF Srl is a company established in 1980 by the Peviani and the Pavan families. Its core business is carrots, which the company processes across the full supply chain, from sowing – on their two owned farms – to packaging. It operates two Italian plants: one in Chioggia, Veneto, and the other at the opposite end of the country, in Ispica, at the southernmost tip of eastern Sicily. Massimo Pavan is the president of PEF and president of the Consortium of the IGP Ispica carrot.
The company processes about 25,000 tonnes of carrots per year between the Ispica plant and the Chioggia plant, covering the market all year round, for fresh product customers and for co-packers that package the product for mass distribution in the domestic and export markets.
For the Veneto-based company, which operates twelve months a year for the agro-industry, the summer is particularly dedicated to exports. Fifty percent of its fresh carrot production is destined to these markets – mainly Germany, France, Sweden, Norway, Denmark and Eastern Europe, which resort to imports once the local refrigerated product is finished.
Work peaks? Not to worry, TOMRA has it sorted
The Sicilian plant works at full capacity from February to June. To effectively manage this peak, it has recently purchased two TOMRA carrot sorters.
Massimo Pavan is proud of his company: "We are among the first in Italy in this business. We also have two farms because carrot harvesting and production are mechanized, so we need to manage both with synergy. In addition, since the 2000s, the large-scale retail trade has demanded greater control over production, from sowing to packaging; our farms allow us to ensure controlled products across the entire supply chain."
This attention to the product, the supply chain and technology is also reflected in the decision to automate sorting as much as possible, reducing manual sorting, which is vulnerable to human error.