3. Customers can try before they buy
TOMRA runs machine demonstrations for current and potential customers at 17 test, development, and demonstration centers around the world. Food producers are welcomed to test TOMRA's sorters, graders and steam-peelers using their own infeed materials or very similar product sourced by TOMRA. And if customers prefer not to travel, they can witness the test through a live online broadcast. TOMRA works closely with the customer during these tests to fine-tune the machine to solve the customer's particular challenges. The customer witnesses the entire test run and receives a detailed report quantifying the results, so the benefits are clear to see.
4. Specialization by food categories
By working closely with many customers in many specializations, TOMRA is well-positioned to see how different types of food present different sorting and grading challenges. As a result of this experience, TOMRA recently introduced a strategy of focusing on specific food categories. One of TOMRA Food's two business areas, Processed Food, currently offers specialized solutions for vegetables and fruit, nuts and dried fruit, potatoes, proteins (pet food, seafood, and meat), confectionery, and seeds and grains. The other business area, TOMRA Fresh Food, currently offers specialized solutions for apples, avocados, blueberries, cherries, citrus, kiwi, stonefruit, and tomatoes.